Fudge Clean Blonde Violet Toning Shampoo Review

I love this purple shampoo, it's the only one I've used that really works. I've tried about 3 others and found that they barely do anything to get rid of copper tones. Just don't use it too often or leave it in too long or your hair will go a bit silver/purple. It is really strong and I find that it doesn't work as well on my natural blonde, I don't know if its supposed to, so when my regrowth comes through I use less of it but it still works a treat.

This Shampoo Kept my blonde hair a nice platinum blonde and didn't dry out my hair either like some purple shampoos do. However, it did seem to make my hair more grey-ish rather than a nice clean white when used too often. Overall, it did a good job for me, it was relatively affordable and kept my hair looking fresh

I recently tried this fudge shampoo recommended from my hairdresser, it does the job and it definitely brightened my hair and eliminated some brassy tones. But I found it made my hair very tangled after washing it out in the shower and when I would brush it out after the shower a lot of hair would come out in my detangler brush. I also learnt to use it twice a week as it did give me a grey/purple tone on the ashy blonde parts of my hair.

Only purple shampoo I will use,smells so good and completely takes away all copper tones. Affordable also.

I bought this product as a replacement purple shampoo to try something different when my usual one ran out.

It was quite well priced and the tube goes a long way (even on my booty length hair). I didn't mind the smell too much but it definitely wasn't my favourite.

I found that it dried my hair out really badly and I had to use extra treatments and serums on my hair to keep it feeling healthy. I also noticed when brushing my hair after using the shampoo that it was very tangled and I was shedding more than usual. The shampoo was also quite a 'bluey' colour rather than purple.

I found that it didn't tone my hair as well as I thought it would. Some parts stayed quite brassy while others were so cool they were almost purple silver - even after combing through (with painful knots) and making sure it was applied evenly..

I would buy it again only if I couldn't get my hands on the usual purple shampoo I buy

Great toner. Does a great job of getting rid of yellow tones in blonde hair! I find it to be quite drying so try do a deep condition afterwards. Use once a fortnight. I prefer Fanola toning shampoo as it has more of a silver tone compared to the results from Fudge. I would recommend Fudge to a friend.