I have been using Fudge Clean Blonde Violet Toning Shampoo for around 3 years now and I love it. It does what it says and it is lovely to use. I use it once every week and a half - 2 weeks to take any yellowness/brassiness out of my hair. It tones it and really does make it a 'Clean Blonde'. It smells amazing and I think it is well worth the money. The bottles lasts me 6-8 months.
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Fudge Clean Blonde Violet Toning Shampoo Review
Say bye bye to brassy blonde with FUDGE Clean Blonde Violet Shampoo.
Cleanse your blonde hair of unwanted yellow and brassy tones with this slightly toning violet shampoo. It neutralises unwanted tones and leaves hair with a beautiful glossy shine.
How to use
Massage into wet hair evenly then leave to do its magic for 30 seconds to 3 minutes depending on the condition and depth of colour of your hair. Then voila! Back to a cleaner, fresher looking blonde.
Website www.fudge.com
Reviews
Tips: Don't over-do it otherwise your hair can start to look silver. Also, if you leave it in too long your hair becomes stained purple, but it will come out, just wash with your regular shampoo and it will take it out.
Ive been a bottle blonde for most of my life and my hair pulls a lot of orange when dyed. If the hairdresser dosen't tone enough I can always count on this to tone my hair perfectly. I also find freshening up between colours helps keep my hair bright and fresh
Tips: For some reason I find using a generous amount when my regrowth is hideous helps conceal it! Love using this to stretch out my appointments a few weeks
I have used quite a few different brands of purple shampoo, and as a hairdresser myself, find this to be the best one by far.
Sometimes, it can even be used on freshly bleached hair as a toner rather than applying another colour.
If it is used too much or left on a few minutes too long it can leave a bit of a purple hue behind which can easily be corrected by washing hair with a normal shampoo, but that aside, it definitely does its job well and at a reasonable price!
Tips: It is best to be used once a week and left on for no more than 5 minutes.
If hair looks a bit purpley after using, wash hair with a regular shampoo. Also, follow up use with a hydrating conditioner to prevent dryness.
so recently I decided to get an ombre blonde look done to my hair and this is what my hairdresser recommended to keep it from going brassy :). the shampoo itself is easy to spread and goes far (two squirts does my hair), its Cadbury purple, and I leave it in for 5mins per time and wash my hair with it once a week. my blonde still looks great almost a month on and this is the only toning product I've honestly used- didn't even need its matching conditioner so for me its very cost effective although I paid $30.00 not $19.95 so the price has been bucked up. it didn't stain my hair at all and that's about it :) highly recommend it.