Fudge Clean Blonde Violet Toning Shampoo Review

I use this religiously as I always get my hair lightened, it takes out the golden yellow tones and makes it a beautiful blonde. Love this product!

I have used many budget affective purple shampoos during my blonde eras and can say this has been my go to. It’s not expensive at all and does what it says it does.

I have tried so many purple shampoos. I love this one. Makes my hair look fantastic. Tones my brassy yellow tones down so they are a really nice blonde.

In my 60's and now naturally grey, I use this shampoo once a week to give my hair a lift and help with the 'brassiness' I still get. It works a treat and leaves my hair soft and shiny and does mask that brassiness. Great product at good price.

This was the first ever purple shampoo I used back in the high school days when my hair was bleached. It toned it decently sometimes but also if i kept it on for too long it would turn murky grey/purple, probably because my hair was so porous and damaged from the bleach lol. Since then I have tried better products but fast forward today I don't use any shampoo on my blonde hair as I love my warm tones. It was also incredibly drying and stripping on my hair from what I remember, So many other great purple shampoos in on the market!

I buy this in the 1L size with a pump which is super convenient and hassle free in the shower. I like my hair to have no yellow or brassiness at all and I have tried just about every purple shampoo there is and whilst others do ok this is by far the best. But user BEWARE, if you do not like any kind of purple tint in your hair, do not leave this in to long. I personally don't mind it so I leave it in from the start of my shower to the very end. Also over time the usage does "dull" your blonde and while not being yellow it will make it less "bright" . I absolutely love it though and now that it has the damage rewind also to add to the OG formula

I have used this brand for such a long time now I wouldn't use anything else. It does what it says it will do and even better it's a great price . Depending where you buy it from price is between $15 and $25. So good for us Blondies between salon trips.

I have dark brown hair with light brown highlights. I had tried multiple purple shampoos before this one and assumed they didn't work. Then I went back to my salon for a trim and my hair highlights colour was the best it's ever been turns out my stylist used fudge toning shampoo Converted!

The product itself is super pigmented and foams well to really get it onto my thick hair. The fragrance is gorgeous and best described as floral but doesn't stick around.

I know it's also good as it stains my nails and cuticles unlike other shampoos

It's drying but all purple shampoo is drying and it's not the most drying I've found. It's also easy to obtain and well priced.

Highly recommend if your on the fence