Fudge Clean Blonde Violet Toning Shampoo Review

I've been using this since it came out a few years ago, definitely the best purple shampoo I've tried. First off it smells amazing! I leave it in for a few minutes, rinse then use my regular shampoo after. Takes the brassiness out of blonde and freshens the overall colour in between salon sessions. Affordable for a salon product too. A must-have for blondes!

The best toner shampoo i've ever used. My hair tends to fade to a brassy tone and this shampoo is great for combating this. Great and affordable!

This purple shampoo is great for blonde or grey hair. I have used it a lot of times to get the yellowness out of my hair when I have been blonde. It is a deep purple colour so it does a really good job at getting rid of the brassy look and for its price its very affordable compared to other purple shampoo's.

I used this until it was finished but wouldn't purchase again. The packaging isn't very good... It leaks and the shampoo is runny and goes everywhere. And I found the tone too intense for my blonde hair. It does take out the yellow tones but I like a more mild purple shampoo, not one that turns your hair purple!! It even turned my nails a purple tinge!I found I was diluting it with normal shampoo just so it wouldn't be too intense on my hair. But this may have been just my hair perhaps it is the perfect strength for other blondes. The smell is not particularly great either. For the same price I prefer Joico purple shampoo = not as strong not as messy and smells divine :)

Super strong pigmentation, makes short work of my brassy ends. Reasonably priced and pretty easily found. Not a massive fan of the packaging, can get a bit messy but still one of my go to blonde care products.

I find this shampoo great for getting rid of any yellow tones in my hair or if I just feel it needs a boost! I use it about once a week and leave it in for one minute and then rinse out - easy!

Having been blonde for a long time i'm always on the hunt for a good purple shampoo. Having heard a lot of hype about this one I thought I would give it a go. For starters the bottle is horrible, leaks everywhere, even when the lid is closed, i've lost so much product because it comes out when the bottle isn't even being squeezed. Yes it tones down yellow hair but I don't find it anything that great. Not one of my favourites.

Previous to using the Fudge Clean Blonde Violet shampoo I was booking in at the hairdresser whenever my hair started going brassy, even when I only had minimal regrowth. This was not only costly, but damaging on my hair. I have now been using the Fudge Clean Blonde Violet shampoo for over two years and this equals less trips to the hairdresser and fresh colour whenever I'm in need. When using this in the shower I am left with fresh, 'whiter' hair after one use. It is perfect for weekly use or before a special occasion. The difference this shampoo makes my hair is incredibly noticeable. My hair is currently very light so I do have to be careful with overusing the shampoo as it leaves a purple tint in the lighter parts of my hair. I also follow with a treatment or hair oil as it can make my hair feel dry and brittle. This product is perfect for in between trips to the hairdresser.

This is my ULTIMATE favorite toning shampoo ever. Before I found this I was hunting everywhere to find a shampoo to help keep those horrible yellow tones away. I love the packaging and also how huge the bottle is (Definitely moneys worth there). When I first tried this product I was so scared to use it as it is such a deep purple. I would use this shampoo once a week and only leave it in my hair for ten minutes as i didn't want to turn it purple. I found that it helped keep my yellow tones away and also helped to strengthen my hair again.

I worked in a shampoo shop and while working we got to try all the products and i found this was the best value for money and did as it said it would.