Fudge Clean Blonde Violet Toning Shampoo Review

I am naturally strawberry blonde and have dyed my hair a black to silver balayage. I use purple shampoo to get rid of any yellow tones coming through in my silver shades. Fudge definitely gets rid of those. However, if left on for too long it tends to semi dye the bleached hair purple and on many occasions i skipped the fresh silver look and went straight to a lilac purple! it still looks cool though if thats what you're after.

Love this purple shampoo !!!! I love the way it foams up in your hand and later up in your hair. And is a awsome price !!!around 24.95. Only down side is it does leave your hands purple if you don't wash them asap. thanks

I love this product, it does make a huge difference to my hair, people are always commenting on my colour and this shampoo helps the colour last.

Love it so many different ways to use this product but advise using treatments as it’s very drying. I use once a month or when I feel I need it I apply to dry hair for 15-20 mins

This stuff works wonders for my blonde hair. It tones out the yellow and just makes it look so pure. Really good value for money compared to other purple shampoos on the market

By far the most well known purple shampoo/product I have ever known in my career, this should be in every blondes shower it will literally save your bank account and fortnightly trips to the salon for freshen up toners! This product is extremely strong and I would recommend using once a week followed by a conditioning treatment.

I had a light blonde balayage done over naturally dark brown hair. After my trip to the salon and after a few washes my hair was left with more orange brass rather then yellow. I made the mistake at buying a violet shampoo, when I should have got a blue shampoo. So I wouldnt recommend this shampoo and conditioner for toning down orange but because it is violet shampoo it is only good at removing yellow and so 5 stars because it works. Good price for the amount you get. Smells nice. You can purchase the shampoo and conditioner as a duo for cheaper then buying separately. Shampoo is a dark purple colour and the conditioner is a light purple colour.

I searched for reviews on this shampoo and the ones here were the most helpful and that greatly helped my purchasing decision.

So I don't like or dislike the smell. It's nothing special but the shampoo itself works very, very well. I use it once a week and it really revitalizes the tones in my hair. Since using this shampoo I have found that I can go longer without a visit to the salon because the brassy tones are kept well under control.

Definitely will purchase again! Excellent value for money!!