Fudge Clean Blonde Violet Toning Shampoo Review

Great toning shampoo, it will always take out the brassy tones in my bleached hair. If left on for to long it shows up purple in the hair.

I found it did stain my hands sometimes. Did not find it changed the dryness of my hair like some other products used

I have used this for years ( among other varieties), I always come back yo fudge ..,. Because it is the only product that brightens my blonde hair

I think if you are really ashy blonde and you want to stay ashy and super light then this is the shampoo for you!!

I have used this product for the last 6 years, and have tried others in between as well but I always come back to this one. It smells great has an amazing pigment and really banishes brassiness. My hair always feels clean and soft after washing with this shampoo and I have made many of my blonde friends try it as well.

I've just recently brought this after hearing good reviews. I am not blonde but do have balayage highlights in a caramel/blond shade. This took any brassiness out and refreshed the light shades making my hair look like it did after leaving the salon. It also wasn't drying, I have used Joico purple shampoo in the past and it made my hair feel like straw, but this left it feeling so nice!

This shampoo was recommended to me by my hairdresser so I purchased some and wasn't disappointed! Definitely does what it says and reduces any brassy tones you might have, better still, your hair feels lovely afterwards. The process is quick and easy you don't have to go out of your way to do it - simply use it in the shower! Depending on how often you use it, it will last a long time. I was advised 1-2 times a week. Impressive product that doesn't break the bank. BIG thumbs up from me!

I got blonde foils last year and my hair dresser said this would be the best product to get the coppery/brassy tones out and it works so well I would leave it in for 5 mins using once a week and my blonde looked amazing, Smells so good and my hair still felt great afterwards I find some shampoos can be a little drying but this is an all round great product.

I cannot recommend this product highly enough. There is a reason why hairdressers recommend it even though their salons don't stock the fudge range. That reason is that it's INCREDIBLE.

I use this shampoo maybe once a week and often get complimented on my great blonde and asked where I get me hair done and what I use.

Upon opening the bottle I was honestly shocked at how purple this is. Be warned it will stain your bathroom, hands, nails and scalp.

This is a must for any bottle blonde. BUY THIS PRODUCT!

This is my favourite violet shampoo, after trying many. It tones down brassiness after one use. I like to leave it on for around 3 minutes to give it extra time to work. I only need to use it once a week to keep my hair non-brassy. I highly recommend this product!

Since I was recommended this product I haven't looked elsewhere. Its amazing and after one wash tones down any brassiness showing in my highlights. I leave it on for about 4 mins or however long it takes me to shave and wash my face seems to do the job. It does get a bit messy but luckily I have a detachable shower head to only takes a second to give the shower walls a quick spray down but iI would be wary if your shower is quite open and splashes of product seem to go everywhere. I use once a week and the following night I use a conditioning treatment because I do find it can dry my hair out a bit after using so this helps.