Fudge Clean Blonde Violet Toning Shampoo Review

I used to have almost white blonde hair and would often use the nordic toner but picked this up at shampoo plus as I needed something with more oomph! when I would touch up my roots it would be a pale yellow colour and with 1-2 uses of this it would get my roots matching the rest of my ultra pale hair. it is strong though and the purple can"grab" and stain the hair(usually goes in 1-3 washes). If I were to go blonde again I would use this!

I love this stuff, Ive had a 1 ltr bottle that has lasted me for ages, bout 3 years.

Instead of getting toner at the salon, I just use this at home and always get the best results, I haven't found another shampoo that compares, using it with the evofabuloso platinum blonde conditioner, it works a treat!

This product always gets rid of my brassiness after a fresh head of highlights

It has a deep purple colour to it and it stays purple once you lather it into your hair, it doesn't go a foamy white like some of the lesser purple shampoos do.

I personally love the smell aswell, its a good classic fudge smell.

Make sure not to leave any on or around the shower when you finish as this will stain.

this is the best purple shampoo I have ever used! it has a really dark purple tone and kills the brassiness with one shampoo. It smells like you could eat it, only purple shampoo I would use.

My hair was pretty ginger when I left the hairdresser, she reccomended me to use this shampoo instead of toning. Not only was it cheaper but I can 'tone' to the colour I want and maintain this colour until my next dye. I love it

Really good for gently lightening and refreshing blonde hair. I started using this a while ago to tone the brassiness out of my recently whitened hair but i have continued to use it on my natural (Darker) blonde hair and its lovely for brightening natural hair too.

Such a fantastic product I am no longer blonde but for the 2 years I was, this was my hair product god! I was really keen on getting a violet tinge to my hair so if you leave it in for 5mins and use it daily you really achieve it with this product! Any time I had and slight ginger tones a few washes with this and they were gone. Fantastic price as well :)

When I had blond hair this was a staple product. It was amazing at removing brassiness from my hair and made it look fresh from the salon after each use.

I recommend this to all my blond friends and newly blond friends as well.

This product is great value as well as the bottle lasts a long time! (I only used half a bottle in 8 months).

I LOVE THIS VIOLET SHAMPOO. It's insanely good. It takes out any brassy/yellow tones REALLY well and leaves you with a lovely, clean, ashy blonde. I've never been happier with my hair color :)

We all know maintaining being blonde isnt cheap and our hair cant handle constant bleaching but my hair always manages to fade to shade of yellow. So between hairdressing appts, I use this product and its perfect, I can see a major improvement after one wash. Takes my hair back to the ashy look I like and doesnt damage it either! Pretty much a blondes best friend :)

this product is an amazing toner it does exactly what it says it does and gets rid of all those unwanted yellow and gold tones! i have white blonde hair and use this product twice a week to keep my blonde looking shiney and white , works wonders and I always recomend it to my blondie freinds