Fudge Clean Blonde Violet Toning Shampoo Review

I used this shampoo when I had ombré dark blonde ends. My hair is prone to going quite ginger and brassy when bleached so I used this twice a week to neutralise it. This really did what it said on the bottle and was not quite as drying as other purple shampoos I’ve tried- and also was a touch more affordable.

For starters, I'm not blonde. I'm silvery white haired. But the purple shampoo really makes that pop, and so I like to use it.

I find this great, but I only tend to use it a couple of times as week as its pretty strong for frequent use.

The packaging for this is typical for Fudge - looks quite industrial, pretty clear, unisex style, but secure.

The shampoo itself is electrically bright purple. I've heard that you can actually pop it on your hair dry and leave it to get a lilac tinge to hair, but haven't tried that yet - i plan to though!

I find purple shampoo is quite drying on the whole, and this is no exception - I tend to use this with heavier duty conditioners when I use it.

It makes my hair shine and pop as a bright silver white, it's definitely effective!

Have repurchased several times

I bought this product from my hairstylist and have to say its one of the better voilet shampoos I have tried to date. A little goes a long way. Trust me, if you use too much or leave it on too long you will have a purple hue in your hair especially on the lighter hair. It does help with correcting the brassy tones and I will purchase again

Hi Beauties xx I moved salons and they worked with Fudge, it had been years since I had worked with Fudge products, so finding they have so many different ones now was lots of fun!! This Toning shampoo was my go too at the basin, as it worked so fast, but did not completely change the colour like some can. It didn’t feel like it was stripping the hair, it actually felt really good. I used a lot of Toning shampoos, and this product from Fudge is one of the good ones xx

I found this not so great for my hair , as my hair is bleached it’s quite damaged so needs more hydration. I guess would work amazing on healthy hair tho! Definitely does a great job on the toning tho !

I'm a huge fan of this shampoo ! it kept my blonde really light however overuse makes it purple which is never fun.

I think this product is amazingly pigmented and a little can def go a LONG way.. However, if you have white blonde or platinum hair, you might find it turns you purple a little too fast.

My favourite purple shampoo. Reasonably priced, no brassy tones. You only need to use a wee bit and can even mix it with your normal shampoo. Make sure you condition your hair afterwards as it can make it quite knotty.