I really like the unique packaging, and I loved how much information they managed to fit on the bottle (I love reading every word of hair care/skin care products!). I did find the bottle cap hard to open though - I thought I was going to break a nail from it!
The shampoo is clear with a gel-like consistency. I found I needed to use a bit more than I would with other shampoos, in order to get a good lather. I also definitely needed to double shampoo, as the first application I didn't feel like I got much lather or much of a clean at all. Then, once I rinsed my hair the second time it felt almost too squeaky clean - to the point of it feeling stripped. This was a problem when I went on to apply the conditioner from the range, which was quite a thin consistency - my hair had small tangles and knots.
Unfortunately I didn't like the smell - it seemed quite fake and chemical-like. I could get past this if the product worked outstandingly, but it didn't.
After drying my hair, it felt clean but it didn't feel overly soft or look shiny/hydrated - it looked and felt a bit more lacklustre than I would expect for day one/freshly washed hair unfortunately. It also looked quite frizzy. The good news was that my hair didn't feel weighed down, and I appreciated that the shampoo delivered on that promise.
I will continue to use this shampoo, although I will use it alongside another shampoo going forward (i.e. first shampoo with a different brand, second shampoo with the Hair Food shampoo) since it doesn't lather as much as I would like it to. I liked the concept of the shampoo - it's great that it is made up of natural and vegan ingredients. However, I don't feel like it was executed as well as expected, so I wouldn't purchase it again. It didn't feel great to apply and it didn't provide great results.
Overall I found this shampoo to be okay. I think out of the shampoo or conditioner I would prefer the conditioner. I don't think this did a lot for my hair and the jelly like consistency was a bit odd for me. The shampoo didn't sudds up as much as other shampoos I'd use in the past which I do like. The smell is great though and very fresh. I probably wouldn't buy it again as I do have other shampoos I'd prefer