If I'm feeling a change or just brighten up my colour and can't afford to visit the salon then I'll visit the supermarket and this brand is regularly on sale.
Having used it in multiple shades, blondes, browns light and dark it's a trusted product I'll return to time and again.
The packaging could do with a revamp to modernise the look, but the photo gives you a good idea of the colour result and the packaging does tend to stand out with the yellow and green.
The instructions are very easy to follow if you are a first timer and the gloves are a good size even for larger hands (my hubby dyes my hair)
The smell is ok, won't make your eyes water but at the same time is still a little unpleasant.
Once all the dye is applied I normally run my large tooth comb through however this particular brand I do struggle to do so.
Once time is up and ready to wash out it takes a while bUT eventually you get there and the treatment conditioner is lovely and gives your hair a lovely smell and amazing sHine.
I find the colour does fade a little quicker than some other DIY brands however for the price it's a great buy.
This is a great hair dye! My hair always feels like it's had a treatment afterwards. Smooth shiny hair!
However because I have medium blonde hair, it usually washes out in a couple of weeks. I know this is usually expected (and warned on packaging) but it's rather frustrating!
I have a sensitive scalp so it did sting a little bit!
Tips: Be careful not to get it on your skin, it's a mission to get off!