So I received my colour today and was so excited I used it straight away :)
Firstly, when I opened the box, I thought the packaging was very stylish. It's a lot better looking than other brands out there. I liked it a lot. The second thing I noticed while mixing the product was that it didn't have that foul chemical smell. It was a pleasant floral smell. So I wasnt getting gas out while applying the product to my hair. That is a huge thing for me. It actually made the whole experience of colouring my hair enjoyable. It's normally something I hate to do! While the colour was developing, the dye got really dark which gave me high hopes for the end result. I normally just colour my hair dark brown (I haven't in almost a year because I wanted to give my hair a break) so thought I would switch it up and try something different. However, once I washed it out after the 30mins and let it dry naturally, I was quite disappointed in the colour. It wasn't the intense vibrant violet I was expecting. It's a nice dark colour, and you can see the violet in the light, just not what I was expecting. However, I do have longish hair and maybe if I use two boxes instead of trying to portion one box for all my hair, it would if been different. I'm going to try that next time with the same colour to see if it makes a different. The product is good though, and will definitely be using it again :)
I got this because BR had a trial on it (I missed out). It made me really excited. I had ombre' hair before using this product.
I chose 3.16 Deep violet. I mixed the product as per instructions. My mum applied the product for me. Her first comment when applying the product was "wow, this smells DELISH!" there was so harsh chemical smell, it smelled lovely and fruity/flowery. I had to agree. It smells so good and different to normal hair dyes.
Once it was all applied I waited 30 minutes and went to wash it out. The conditioner is so lovely and thick and has I nice smell. It's also a generous 54ml which was awesome.
After drying my hair, I was really disappointed to see that my hair had no resemblance whatsoever to what was depicted on the box. The darker shades of my hair are now a reddish colour, with a TINY hint of violet. The lighter ends of my hair are now a light reddish brown. I'm really disappointed as my hair colour is nothing like what I expected. My mum brought herself a kit in the same shade, and after seeing how my hair turned out, she gave her kit to me, so I will try it again, and hopefully have better results.
UPDATE: I have since coloured my hair again. This time I left the colour in my hair for an hour. Once again it made my hair lovely and soft and shiny. The colour is more darker and you can definitely see a dark reddish - violet colour to it.. which is really noticeable in the sun or under light.
Tips: My tip would be to leave it in for as long as possible.