I'm a bit torn about this product, but will most likely continue using it because of the amazing colour. I use the shade Intense Red, which I have got so many complements on and truly love.
Unfortunately I think that is where the positives end. The application is awful, it's oil based, and feels like it. My hair felt so heavy and greasy I just wanted to shampoo it again and again, but didn't want to wash the colour out. I think that it is a it less drying and damaging and is nice to not have the ammonia smell but I don't think it's worth that. The formula is also quite difficult to spread thought the hair, I've coloured my own hair so many times and this was the first time i'd had a patchy result, so I was extra careful the second time. It just feels like it clumps in the hair a little bit.
The other big downside is how fast it fades, especially as the colour I use is meant to be intense, it doesn't look quite so good after a couple of weeks.
I would love suggestions for other products in similar shades so that I don't have to buy this again!
Colour: blue black Price: $15
I dye my hair every 6 months just to keep the colour so I decided to buy this brand of hair colour I thought it was cool because it says it has non ammonia so that's good.
So as usual I applied it waited for 45 mins then rinsed out. It looked good no bad opinion on that. But 2 days later I washed my hair with one of my colour last shampoos and conditioner it completely washed the colour and my brown came back threw. I guess black is the hardest colour to maintain but I've never used a dye that washed it out so badly.
I haven't used that brand since.