I purchased No. 6.60 in deep red and it promised me long lasting colour with shine, healthy hair and no fading.
The colouring experience was very pleasant because not having ammonia in home hair dye makes a world of difference, not only your scalp but your ability to breathe through the application process.
The amount of product in 1 box was more than enough for my thick, mid length hair and my head was completely saturated after application which I was very pleased about.
I loved the conditioner that accompanied the dye and 60ml was wonderful for use over the weeks preceeding colouring. I loved the richness, creamy texture and lovely smell. My hair felt amazing upon application and comb through was a breeze. No tangled hair, just soft and manageable.
Rinising the dye out of my hair was a nightmare, as it about 4 good shampoos to rinse all colour and residue out of my hair and in the end it didnt appear as if my hair was even coloured.
After blow drying my hair, the colour result was very disappointing as a my hair just had a tinge of red but nothing noticeable. The little bit of red I was able to achieve washed out so quickly so the promise of permanent hair colour was a fail. My hair however felt very nourished and healthy after colouring.
I dont feel the price matches the quality of the hair dye as there as many cheaper hair dyes that actually DO deliver permanent, long lasting hair colour.
Not as bright as I wanted it to be. Got the reddest colour and I wasn't really pleased with the colour pay off, the only thing that I liked about it is that it has made my hair shiny and even more healthy looking which is weird but good. will repurchase it since I like how the colour turned out despite the fact that it wasn't anything like the colour it supposed to come out as.