This was the first dye i have used that didn't have an overpowering chemical smell.
However the red colour i used wasn't very bright and didn't seem to last as long as other at home dyes.
The price is also twice or more the amount of other dyes which is less than desirable
Lots of wash out aswell with this colour but as expected with home dyes and a red colour so im not too picky about that as many others do it too.
The package was easy to use and the bottle etc made it easy to apply and not make mess if doing it on your own
fantastic smelling product that was easy to apply. nice liquid-y formula that spread easily but didn't drip or run. As a chronic self dyer I have tried virtually very dye product on the market and this is my absolute fave. Left my hair feeling super soft but without that big puffed up feeling that can come in the first few days after a new colour. Manageable, smoother and with really nice shine that I found lasted well beyond the first few weeks. Colour result was not as intense as more chemically options and did fade a little quicker (felt like I needed a refresh after 4 weeks instead of the usual 6) but came out exactly as represented on the box. Great product
Tips: beige blonde colour gives great natural result, especially if trying to tone back a brassy/orangey disaster!