I bought the bright red in this hair dye as it showed on the box that it would turn out really bright. It wasn't really though so I was a bit disappointed. i mean, the colour looked good after, I was just really hoping for that super bright look. Probably bleaching prior would help but I didn't really want to have to do that.
This dye is a pleasure to use though, with no ammonia in it, it smells good and doesn't make your eyes water. I also felt like my hair would be stronger and healthier from using a product like this.
I probably would use this again, it might not be my first choice but if it was cheap when I needed it, then I would pick it up. I need to buy two boxes so it can work out expensive if I need to purchase two $20 boxes! I definitely prefer $10 boxes haha.
i love this hairdye,only get it when i see it on sale though :) , i found that it goes along way too,i like the packaging also. i love the fact that theres no ammonia and doesnt smell strong, actually i thought it smelt rather lovely.it covers my hair nicely and evenly without leaving my hair damaged and dry. only downfall for me is that it washes out quickly,wether thats just me i dont know. but even still, i will still purchase this product.