I found application of this product easier than most with the comb applicator and it did not stain my skin/scalp as much as some other hair dyes used in the past.
The dye was quite dark, almost black. I didn't mind the colour and I liked that it had cooler tones, with no hint of red like some other brunette hair colours.
This hair colour looks upmarket, the packaging is sleek and looks like they aren't skimping. Easy to follow instructions and a nice surprise to find both a shampoo & hair mask after care. The product itself is a good consistency, not too thin but not too thick and lathers easily. Really like the optional hair comb attachment which distributes the products those the bottom. Makes doing your own hair faster! Hair looks and feel shiny & soft after it has dried. The colour is dimensional though don't feel the name matched the colour. Only issue I had was with the gloves, they broke easily and my hands aren't all that big. Would try other colours though as the products are good quality.
Tips: Have spare gloves handy. Check the picture of the hair colour.