I used the platinum blonde shade from this range as I wanted to achieve a lighter look on my hair.
I was a bit hesistant because of the price but decided to treat myself and buy it.
I found the packaging to be effective because I felt like I was buying a top knotch product because of the classic black box.
Application was simple enough and I could bare the smell. It wasn't to overpowering like some of the blonde hair colours I have used in the past.
I left the hair colour on for the desired amount of time and washed it off but was a little bit sad to see the hair colour hadn't really done much for me.
It came with a toner treatment which wasn't really helpful and I found myself using another toner to try and enhance the silver tones.
I would use this product again but would recommend some good oil treatments afterward which is expected when going blonde :)
I have used this dye in Scarlet Intense Red and twice in the shade Havana Brown 6.51. I used to dye my hair red and out of all the brands of red dye I used, the L'Oreal Preference Scarlet dye earned me the most compliments. It was a lovely red shade with purple undertones and when it said permanent, it meant permanent, I haven't dyed my hair red for 6 months and from that dye it is still stubbornly red. Compared to other red dyes it didn't fade or wash out too much. Application with the red dye was a nightmare though, it seemed to splatter everywhere in the bathroom and stained the floor and it is hard to wash it out of your hair when you are supposed to rinse the dye out, it doesn't want to budge. Havana Brown is a lovely caramel shade, I have used it twice and have been impressed with how well it went over my red hair and how natural it looked. Havana Brown seems to apply and rinse out of my hair a lot easier than the scarlet shade did. The preference dye smells quite strong and the scent lingers on my hair after washing my hair, so if you don't like hair dye fumes, this isn't for you. The dye comes with black gloves that actually fit but they do tear easily. The bonus of the dye is it comes with a decent sized tube of colour conditoner that lasts me for about 7 weeks each time and I wash my hair 2-3 times a week. Overall, I will always go back to this dye for whatever shade I decide to dye my hair next due to its lovely range of colours and good long lasting quality.
Tips: Apply vaseline to the edges of your face to prevent the pesky red dye from staining your skin.