L'Oreal Paris Preference Hair Colour Review

I bought this after already lightening my hair to do regrowth and to lighten my hair further. It was already quite light but I had some darker sections that still remained. This wasn't on special nor is it the cheapest on the shelf but I thought that would mean it would do a great job. I was eager to try it and finally get the platinum look I wanted.

So that evening once the kids were in bed I made my way through the instructions and it was a bit confusing as all the colour/lighteners directions are on the same page so you have to search out your chosen one... that done and understood I got myself ready. It was easy to mix and apply, I managed to do my hair with the one kit as it was above my shoulders in length and I waited for the length of time specified. It wasn't uncomfortable or anything like that, but the smell was stronger than I had hoped (manageable though).

So I left it on a further 5 mins longer than stated as my hair didn't look very light... in fact it looked darker than it was when I started... I started to feel concerned and checked the packaging again to make sure I had the right colour... I did, but it wasn't looking right and way darker than the picture on the packet.

I washed it out as per instructions and I was fearful of what had occurred. It was browner than I was to start with... how?? was something mislabeled in the packet? I was so upset. I woke my husband to show him... he said I thought you were going lighter?

I had applied the special conditioner as directed in the hope that it would do something magical but alas it didn't do anything other than condition it. Being particularly unhappy with the results and not wanting to damage my hair by doing another lightening immediately after I decided to throw some colours over top to mask it. So my blues went green, my pinks weren't very bright and well I felt happier I was still eager to rectify this.

In hind site I should have contacted the company to let them know but I put it down to me choosing the wrong colour or maybe I had done something wrong but I know that I had the right one and I followed every instruction. Chalked it up and moved on.

I was really excited about using this as i spent a little more this time round, Awesome coverage and love that it gives you a big conditioner that apparently does 6 treatments depending on hair length. I prob wont buy again as it was quite runny and splattered all over the place. Also was excited about the gloves being black(felt more pro) but i could barely get them on with out tearing them, lucky i managed but they might want to look at the sizing, def made it hard to aplly with tight gloves also

There's alot if the preference lines from this brand I used Alaska 10.21. Forest I was removing left over temporary colours - those designed to wash out but blue and green are difficult... The colour remover I used was designed for fashion colours it did okay but of course there was still some greeny tinge left over. I was able to use the Alaska straight away unlike most hair colour removers which do not recommend this. It worked in the sense that it did lighten but my hair was not dark to begin with. It did not make my hair white blonde on the box but it wasn't bad I wasn't expecting it to be white anyway. It was fairly ashy in some places. After this I tried a light light pink temporary to try minimise or colour correct the left over green blue tinge which it didn't really do much. Next I used yellow / light orange in most of my hair and a little bright stronger pink than before (temporary colours) hair took to these well though the yellow orange was not as bright as I had wanted - I was going for either bright fluro yellow almost or fluro orange. So after this the orange and yellow washed out quite quickly and my whole hair had a green tinge to it. I don't think the green was all over or as bad as it was before so I wonder if the dye had something to do with it. The temporary dyes are supposedly Vegan/natural but it could still be something to do with the combination. I wouldn't say I wouldn't ever use this again but It is not my new go to hair lightener. Also I didn't notice high shine. Now I have dark purple in my hair and it is sticking really well compared to the yellow orange & pink / red put in previously since using. This probably because my hair is now damaged from this product and the colour remover plus the purple has blue in it. A few areas of my hair are already blonde / don't take the temporary colour well probably because it's porous.

I used the platinum blonde shade from this range as I wanted to achieve a lighter look on my hair.

I was a bit hesistant because of the price but decided to treat myself and buy it.

I found the packaging to be effective because I felt like I was buying a top knotch product because of the classic black box.

Application was simple enough and I could bare the smell. It wasn't to overpowering like some of the blonde hair colours I have used in the past.

I left the hair colour on for the desired amount of time and washed it off but was a little bit sad to see the hair colour hadn't really done much for me.

It came with a toner treatment which wasn't really helpful and I found myself using another toner to try and enhance the silver tones.

I would use this product again but would recommend some good oil treatments afterward which is expected when going blonde :)

Bought this in the platinum shade as I wanted to touch up my roots to match the rest of my light blonde hair. Being I have been bleaching my hair blonde for years, I knew what I was looking for but decided to try something different and paid abit extra for this. I left on for 45 minutes and rinsed out and used the conditioner that this came with. I did find my hair came out a bit brassy, but with a good fudge toner it came out blonde. My hair did feel quite damaged afterwards though so I'd definitely recommend monitoring it quite closely so you don't fry your hair, as with any bleach/colouring products though.

I'm a home hair dye fanatic and I'm always exploring and changing my hair dyes every 6 weeks to find out whats new and whats amazing on the market.

I bought the colour fiery red which is blazing pinkish red colour and absolutely beautiful. My hair is naturally dark so a bright red colour would never transend to my hair I but I love the dark red hues that come off these colour onto my hair.

Application and dvelopment was quite pleasant and one box is enough for my medium length hair in the middle of my back. I keep the hair dye on my head for about an hour and theres no chemical burn sensation with this dye even though it has ammonia present.

Rinsing was quite pleasant as well because it only took a few washes and the colour was completely out of hair and the water ran clean. I hate it when rinsing hair dye becomes such laborous task. Not with this one.

The colour payoff obviously wasnt fiery red because I hadnt bleached my hair blonde before, but the red it turned out to be was perfect, very pigment and it looked fiery red out in the sun. The last power of this hair is amazing as it last me 6 weeks and the colour was still great. Some of the red had washed out, but unlike other dyes that wash out almost immediately the colour fade was very gradual.

I've been dying my hair for 20 years, and will try anything once. I hadn't actually tried this product before, that I remember, so when I was short of things to review and it was on special in Countdown I decided to check it out. Being a new product (to me) I did something I almost never do, and did a 48 hour patch test. I didn't react, so I went ahead and tried out the product.

L'Oreal Paris Preference Hair Colour comes in a black and grey box, with a very 'modelly' looking cover model in terms of her look. I don't usually assume my hair will look like the models, so I like to read the info on the box. This one claims that you'll get up to 8 weeks of brilliant, lustrous hair... literally every hair dye I have ever used has given me 2-3 weeks. I will update this if I'm wrong, but I am expecting this one to be the same. It also includes a 'Hi-shine Elixir' and claims 'perfect grey coverage.

The bottles are seriously easy to mix together. The colourant is a liquid, and you simply pour it into the applicator bottle along with the 'Hi Shine Elixir' (pretty much a vial of nice-smelling oil) and shake it all together.

The applicator bottle is a nice squat shape with a long thin nozzle, which makes application easier.

I hate the gloves that came with this product. I found them hard to get on, and too tight, then they ripped, so I threw them out and used a spare pair I had in the cupboard.

I find this dye to be quite pungent, and you should definitely ventilate the room while using it. I also found that it stained if I got it on anything other than my hair, but that could well be more to do with the shade. I used Shade 3: Brasilia, which is their darkest brown.

The colour thickens a bit in your hair and sits well. It washes out easily and cleanly.

The conditioner provided is a generous 54ml of a thick, delicious, salon scented cream which leaves hair feeling nourished and healthy - and there is more than enough for at least half a dozen decent conditions of your dyed hair.

My hair has been left richly coloured, glossy, and looking great. I will amend this review if the product lets me down in some way with longevity etc but at this stage I'm pretty stoked with this as a new find (apart from those nasty gloves!)