L'Oreal Paris Preference Hair Colour Review

The joys of living rural is you don't really get much of a selection when it comes to beauty related products at the supermarket. When I saw this I was so excited because I had read how good it was and I was lucky enough to find it and now I can't remember where I brought it

I brought 2 boxes of the platinum blonde because of longer thick hair I need 2 boxes and recommend buying 2 boxes to anyone with hair past their shoulders or thick hair.

When mixing this brew you have 4 things to mix the developer, the colour, a powder and an oil it's quite a brew. Application was easy and it wasn't a cough cough I'm going to take your breath away super strong smell of ammonia. I waited the time stated on the box and washed.

Yay when I washed it out yep my hair was platinum blonde alright it was not far off white. My hair didn't feel really damaged after i dried it either. I've had no breakage like I can get after dying my hair either. All in all I'm so happy with this dye and I will be definitely buying it again if only I can remember where I brought it......

I have been buying this brand for a while in order to lighten my hair. The shade I have used the most is Very Platinum.

The Preference range is easy to use. It comes with very clear instructions, both for colouring for the first time, and for touching up roots. The blonde shades come with both an activating powder, and a lightening cream, to add to the developer crème. They also come with a pair of rubber gloves and a brass-defying conditioner.

The colour is easy to mix, and to apply. However, it goes on white, so it can be hard to tell where you have already applied it to your hair if your hair is already pale.

I find that the colour lasts pretty well and does not go brassy or yellow quickly. The conditioner it comes with is purple-toned so it seems to help with the colour retaining its cooler shades. Although lightening my hair does dry it out, I find that this hair colour does help to alleviate the damage.

I think this is a good quality at-home hair colour.

I only buy the L’Oréal preference hair colour. It’s worth spending the little extra to get a hair colour that will cover greys and bring the colour down in your hair to the shade shown. I was using cheaper products and my hair dresser asked which brand I’d been using and commented that was why my hair was brassy, i wasn’t using a good enough quality hair colour. It was awhile ago now and I’m happy with the results. Will keep using this product.

I have a decent amount of greys to cover these days and L'Oreal once again gives me the tools I need to succeed. This easy to use product is available in a bunch of locations and gives me the bright vibrant hair colour I love. Like any box dye, it does smell for the first couple of days till you can rewash and get that fresh dyed hair smell to go away. The price point is great considering I have nearly waist length, thick hair and need a few boxes to get its all covered.

I have dark brown/black hair that I have been dying black for 15+ years. I recently decided to go red/copper and I used the L’Oréal preference red colour range and let me just say it did the job! I obviously had to strip my hair first to get it lighter and once I did I used this product in red and it did not disappoint. My hair was so beautiful vibrant red and it has faded out to a beautiful orange copper. The conditioner it comes with is so hydrating and my hair was quite damaged from the hair stripping but the conditioner in this box restored my hair shine and I will forever use this box dye

L'Oreal Paris Preference Stockholm 10.21 has become my favourite at home hair colour. Easy to use and not drying like other hair colours. The smell is pleasant enough and does not make my eyes water or sting my scalp. I love the addition of the shine oil which leaves my hair so soft - my partner loves running his fingers through my hair after it has been coloured :)

I have Androgenetic Alopecia on top of very fine fly away hair and a sensitive scalp.

This is by far the best hair colour I have used and I find I only need to re-colour every 8 to 10 weeks.

I'm a home hair dye fanatic and I'm always exploring and changing my hair dyes every 6 weeks to find out whats new and whats amazing on the market.

I bought the colour fiery red which is blazing pinkish red colour and absolutely beautiful. My hair is naturally dark so a bright red colour would never transend to my hair I but I love the dark red hues that come off these colour onto my hair.

Application and dvelopment was quite pleasant and one box is enough for my medium length hair in the middle of my back. I keep the hair dye on my head for about an hour and theres no chemical burn sensation with this dye even though it has ammonia present.

Rinsing was quite pleasant as well because it only took a few washes and the colour was completely out of hair and the water ran clean. I hate it when rinsing hair dye becomes such laborous task. Not with this one.

The colour payoff obviously wasnt fiery red because I hadnt bleached my hair blonde before, but the red it turned out to be was perfect, very pigment and it looked fiery red out in the sun. The last power of this hair is amazing as it last me 6 weeks and the colour was still great. Some of the red had washed out, but unlike other dyes that wash out almost immediately the colour fade was very gradual.