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La Riche Hair Cosmetics Directions

La Riche Hair Cosmetics Directions
Overall rating from 59 reviews so far:
4.5/5
Would use it again?
4.5/5
Did it do what it said it would?
4.4/5
Would recommend it to a friend?
4.5/5

Directions Hair Dye by La Riche

Intense Semi-Permanent Conditioning Hair Color Directions hair dye comes in 34 vibrant shades of semi-permanent color.

For intense results the dye should be applied to bleached hair. When applied to virgin (unprocessed) hair results will vary according to hair texture and color.

 

Website www.lariche.co.uk

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La Riche Hair Cosmetics Directions

La Riche Hair Cosmetics Directions

Reviews

Overall rating:
5.0/5
23rd January, 2014
2 members found this review useful
Watch out it bleeds

But other than getting the colour all over your pillows, sheets, pets and loved ones I'm pretty satisfied. I've used a few colours and they've all turned out super vibrant on bleached hair (I've got black/brown hair so it's pretty much a must to bleach if you want something remotely true to colour - I have found however that some of the darker/stronger colours can cast a nice coloured reflect on darker hair. Lighter shades like lilac and pastel pink won't do anything though)

My go to colour for a year was Plum. At first I would dilute it with conditioner to get a nice lavender shade on my hair (I opted to dilute as my hair was super long and super thick and I couldn't afford a bajillion million trillion of these little pots) I've found to get a nice even application that fades evenly you'll need to first start off with hair that is bleached evenly (any patchiness will show upon fading), then apply with the colour with a hair dye brush - really brush it on, just plopping it in and massaging into the hair doesn't really do it, if I've diluted with conditioner (which is all the times except once) I then take cling wrap and wrap up my purply locks for a few hours (you heard me right - it also doubles as a nice deep condition for your no doubt stressed as bleached locks) after a thorough rinsing I come out with purty evenly dyed hair with colour that usually lasts around 3 months with a nice gradual even fade over that time.

The color transfer is a mild annoyance but all in all I love these little pots of intense colour. They may take a little extra effort to get the results I desire but it really pays off.

Tips: If you find the colour isn't really adhering to your hair try a PH balanced shampoo before hand.

Leave the colour in as long as you can bear it - it makes a difference in the lasting power.

If you want your colour to go further or be less intense mix with your favourite conditioner but leave it in for longer.

Brush the colour on instead of massaging it in.

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Jelicabear
9th February, 2014

Thanks!! :) I buy mine off of trademe. I've used all three main NZ sellers from there with no problems whatsoever :D Hope you enjoy it as much as I have!

pintsize
9th February, 2014

Great additional tip... I am going searching for this now, where did you buy yours from?

Jelicabear
23rd January, 2014

Also a wee tip I forgot to add - if you want to up the vibrancy of your colour between applications apply a little bit of the colour to your normal conditioner - mix it up and leave in your hair for the duration of your shower.

Overall rating:
5.0/5
11th July, 2014
2 members found this review useful
love Love LOVE!!

Directions hair colours are my go to for vibrant hair colours. Absolutely love the packaging (no cutting open tubes to get that last little bit out). It's a really nice texture and easy to judge how much you're using. Recommend using on bleached hair.

Pillarbox Red is my favourite bright red temporary colour, it looks great on white or yellow blondes but like most reds it does fade very quickly if you wash your hair often.

Flamingo pink is a vibrant hot pink which I found faded to a nice pastel pink

The violet shade is best on white blonde hair. I tried using this when my hair wasn't the same shade of blonde all over and it didn't come out that great . Some parts looked very brown.

Turquoise is my absolute favourite. It's one of those really unique colours. I usually touch it up as I think it looks messy when its fading. I found it impossible to get out though as it stained my hair.

Will definitely be trying out more shades!

Tips: I use it on wet hair as it is easier to spread then leave it in for over an hour to get the best out of the colour and then finally when it comes to washing it out I do it in the coldest water I can handle as I find it lasts longer.

You can mix colours and make your own shade!

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Overall rating:
5.0/5
14th November, 2015
2 members found this review useful
LOVE LOVE LOVE!

I have always enjoyed having crazy coloured hair and trying new things. My problems always was that I got bored easy of the colour, that the upkeep became too much of a hassle (because so often these vibrant colours do not last) I tried La Riche Directions from just searching through Hairaddict.nz (seriously go check them out) And found La Riche Directions, I had NEVER tried this before or seen any reviews on it. Total impulse buy. So for a low $15 (free shipping, arrived within two days) I bought Carise!

And it is my new colour. I use this colour on the bottom of my hair as an ombre, bleach beforehand. (initially)

and it lasted 3 weeks with no touch up!!!! which is just amazing! and when I do need to touch it up it grabs to my hair without having to rebleach.

I am a happy shopper and manage to get three uses out of one little jar. My hair is almost midway my back and a majority of it is in this colour!

Check out my photowall!

I am converted!

Tips: Try it! Bleach your hair beforehand if you want super vibrant results! Shampoo less or use a dry shampoo to prolong colour (sulphate free shampoo is great too)

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reneehi
8th December, 2015

Thank you, thank you, thank you for the website!!!!

Overall rating:
3.0/5
26th March, 2019
2 members found this review useful
Good colour but doesn’t last

This is a dye I used when I was red to touch up my roots after bleaching. It washed out quickly but I suppose that’s what you get with reds. It doesn’t cause any damage which is a bonus, rather is like a conditioning treatment. However you don’t want to get this stuff on your skin it’s so hard to get off.

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Pat17
31st August, 2023

Red seems to be the hardest colour to hold.

Overall rating:
4.3/5
20th January, 2014
1 members found this review useful
Mixed results

I've tried a few shades of Directions and had different results every time. The dye is very easy to use and doesn't damage your hair at all which is great. The colours themselves are lovely: there is a huge range that you can use straight, combine together, or mix with conditioner to get a more pastel effect. However I've had a bit of mixed bag in trying to achieve a vibrant colour.

My hair is very long, reaching my lower back, so the first time I underestimated how much dye I would need; opting for one pot of Pastel Pink and one of Carnation Pink. After bleaching my hair, I applied it in an ombre fashion to make the most of not having enough dye, adding conditioner to the mix to stretch it out a bit. The top went very pink as I'd desired, but the rest barely changed colour at all. The second time I used 3 pots of Pastel Pink over freshly bleached hair, and the initial result was a great uniform pink but washed out incredibly fast, leaving me with a peachy-orange colour.

I switched to their Turquoise shade, which has come up extremely well and is amazingly vibrant- exactly what I'd hoped to achieve and what I wanted from their pink shades. It has stained my sunnies and pillowcase though. I've used Turquoise a few times and I love it, a gorgeous consistent colour that doesn't fade too quickly. I've also been through all the purple shades, and again it's an experiment in finding a colour that you like, as the first attempt is usually a surprise. The colours are always really pretty and I get loads of compliments which makes my day every time. All my purple colours have faded out to a pretty blue/green, some faster than others, which is something else to be aware of.

Using Directions has been so much fun- I like change so I wasn't too upset by not getting the anticipated results. I've continued to use Directions and it's a really good product to play with for unique colours that are easy to work with and have a great consistent finish. Some shades will last longer than others, but if you're wanting to experiment with your colour, this is definitely the product to use.

Tips: 1) If your hair is not blonde, it's a must to bleach your hair first- the colour will make no difference to hair that has not been treated.

2) One pot will do you if you have short hair, or are dyeing just a section of longer hair. I'd recommend two pots for shoulder length hair, and three for anything longer. Best part is that the pots are resealable so you can save anything you don't use for next time!

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Overall rating:
5.0/5
18th October, 2014
1 members found this review useful
Great refresher for Rhianna reds!!

My hair is bright bright red. It fades quickly and I need to keep it refreshed without damaging it with a permanent colour every other week. This is where La Riche Directions colour comes in. Every 2 to 3 weeks, depending on the fading of my hair I put nearly a tub through my hair. The great thing about this is it's non damaging on the hair as it doesn't need a developer to activate it. It's a conditioning colour. This is also good because you can leave it in for ages without the worry of it damaging your hair. I also mix a small amount into my conditioner to stop the colour fading so fast. I have tried other vibrant products like this such as manic panic and paintbox but prefer La Riche as it's cheaper and also like Manic Panic comes in a tub so i can get every last bit of product out or put back what i don't use easily. It pulls easily through the hair too and with a bit of jif it comes off anywhere I've accidentally splashed it. I normally cover my hair in glad wrap after applying and leave it on for a while....sometimes an hour or so, it depends on how hectic things are. I condition after but i don't use shampoo and you shouldn't until at least 48 hours after any colour. It's value for money and the colour result is the same as others brands like it as is the wear. Probably not quite as well wearing as Manic Panic but definitely better than Paintbox in my opinion. A great option for maintaining the vibrancy of fashion colours in between regrowth applications. Works better on pre-lightened hair depending on what results you are after. I apply to faded red that i achieve with either Affinage B-red or L'Oreal hi-lights in red. I use La Riche Directions in Coral red, Flame and Fire. I have coloured my sisters in Turquoise and aqua colours from La Riche and they were also great. I plan on trying the other reds as well.

Tips: Glad-wrap while processing as heat opens the cuticle and gives a more intense result. Pre lighten hair first for a more intense result. Use gloves!!! lol Put a bit in your conditioner to keep the colour from fading as fast.

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Overall rating:
1.0/5
8th November, 2014
1 members found this review useful
White toner

Now I have heard wonderful wonderful things about this - and I have no idea how the coloured dyes work, but my review will be solely based on the white toner. So if you’re looking for a review on the dyes, skip this one!

Alright so I want to mention that these little pots are sold for 4 pounds over in the UK, but in NZ i had to track mine down from trade me where I paid $20, when I received it, I was more than upset with how little it was, and how little product it contained.

The pot is also a little difficult to work with! I find transferring it to another pot sort of useless as there is such little amount in there, but then again you can’t get your dye brush in the pot either! It’s also near impossible to open the container when you first get it!

So I wanted to purchase the white toner, because I got my roots done and they were slightly more yellow than desired. I did as the directions said, wash hair, put it on, wait for 15 minutes, wash out.

I put it all over my yellow roots, waited 20 minutes and washed out. Sadly, the yellow in my hair was still there, but the surrounding areas that are platinum blonde had turned purple! I’d only left it 5 minutes longer than the recommended time and it turned purple! Lovely! Not!

I was left with a lovely silver, purple hair, with yellow roots! Not happy! Because my hair is platinum it took way longer than 20 washes to get all that colour out! So be warned!

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Overall rating:
1.0/5
20th February, 2015
1 members found this review useful
Waste of Money.

Directions Hair Dye is a brand that has good reviews online and is inexpensive. When I was looking to dye my hair blue, I got this in the shade Atlantic Blue.

I bleached my hair to a light yellow and then applied this after washing and drying the bleached hair. Ignoring the instructions, I left this on my hair for around 5 hours (my sister trained as a hair dresser and assured me this wouldn't damage my hair). After rinsing it out I was excited to blow dry my hair to see what this looked like.

Immediately I was disappointed. Instead of being a vibrant blue, this was - at best, a pale, ugly green. It was like the pigment didn't absorb into my hair fully. I was upset because my hair had been bleached to a pale yellow and toned to take some of the brashness out. I definitely did not expect it to turn green - especially an unpigmented green.

While the pot is easy to use, I was super disappointed in the results and bought a different dye the following day which worked far better. It could be my hair type or the shade I chose but I will never purchase or use this brand again. Especially when there are more affordable, more pigmented dyes out there.

Tips: If you are looking for a vibrant blue then don't get this. I use Schwarzkopfs Ultra Brights in blue and it is far more intense and pigmented than this is. It's also a faction of the cost.

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shazatron101
27th August, 2015

this brand is the one i used yesterday! hahaha unicorn hair hollaa

Overall rating:
3.7/5
28th August, 2019
1 members found this review useful
Directions hair colour

I love this brand although it would be good if the pottles were bigger cause it's about $20 @ pottle and I needed quite a few to do my whole head of hair. I used the alpine green shade and I really liked how it turned out. Doesn't feel like it's damaged my hair in any way and it took a long time for it fade.

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Pat17
31st August, 2023

That is expensive .

Overall rating:
5.0/5
11th February, 2022
1 members found this review useful
Is it worth the colour transfer?

Personally the answer is yes. I have found directions to be wonderful. It gives a great vibrant colour, fades out beautifully - quick enough before the colour boredom sets in, but not so soon as to be a waste of money and precious dyeing hours. After a condition I find it stops running in the shower which is nice compared with other brands that run no matter what. Main issue is colour transfer, especially on my pillow. I have stained a fair few pillowcases and always take my own if staying elsewhere now. But otherwise 100% recommend Directions if transfer isn't a worry

Tips: Dark pillow cases! Wash hair early in the shower process so it doesn't keep running and always try wash in cold water to maintain colour for longer. Buy from Highness online for the cheapest price I've found ;)

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Pat17
17th May, 2023

I wouldn't be happy with the colour transfer and you are right you would have to take your own pillow case if staying elsewhere and that would be a pain.

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