My hairdresser recommended i used this after i had really damaged hair with dying it alot. This product did wonders everyone now tells me how soft my hair is and is forever asking my secret. since using this i have now had shiney, tangle free hair. However i did find it helped to use this a bit before you straightened your hair, so your hair doesn't get as damaged. But it saying it reduces drying time didn't happen for me. Although it is pricey, but a little walnut sized drop is all you need when using it. A little goes a long way for this product.
Not only does it smell great but it's good for your hair too so personally i love this product and will never part with it.
I have long, thick, frizz prone, bleached hair and this definitely did a great job at helping tame it and improve its condition at the same time! I definitely recommend trying it if you're interested, but I've since moved on to the Dove Nutri Oil Serum that costs less than a fraction of the cost of this product and to me does the exact same thing!
Tips: Don't overdo it or your hair will just look too oily and like it needs a wash.