I bought this a few months back in the blue/black shade when it was on special for $9.00 to darken my already natural black hair.
The package comes with gloves, instruction manual, developer creme, conditioner and hair dye in a simple cardboard/plastic box as shown in the above picture.
Now the dye itself honestly lasted for only a couple of weeks and a few days. The colour starting washing out at my very next wash which was very annoying because in my white bathroom the splashing of hair dye while shampooing doesnt look pretty on the wall.
However, like they say you get what you pay for. I would recommend this if you are after a quick change in colour for the weekend but if you are looking for something permanent and long lasting - find something else.
Overall, the colour intensity is good (I score it an 5/10) the scent of hair dye is obviously overpowering, the conditioner smells nice but the hair dye does not last very long and it may leave your hair feeling not so healthy after use.
I find that if you are looking for a cheap, at home hair colour then this is an okay option. For me, the colour faded so quickly that I had to redo it again not long after, and if you're like me and try to spread the time between dying as long as you can, this isn't the product for you.
Even on the cost front, having to redye it so often would end up costing you more than using a more expensive brand in the first place, so there're really no advantage of using this over another brand.