I picked up some of this hair dye from the supermarket when it was on special for $7. I have really long hair so I need two boxes, $14 for two boxes is a really good idea in my opinion! I bought the purple shade, I can't remember the exact name but the shade range seems rather limited in this brand and it was the only 'colour' other the natural hair colors.
I decided to bleach my hair first so I could get an intense hair colour. I have medium brown hair and doing this in the past with other hair dye brands has given me great results. I left it about a week between bleaching and then colourings.
Inside the pack is just the standard assortment of products that you get in any other hair dye box. I had a quick read of the instructions and they are also the same as usual. I found the scent of the hair dye strong, but not too overpowering. Much better than the bleach by Far!
Washing it out took forever and I didn't find the conditioner that it came with too special. I usually love hair dye conditioners but this one didn't wow me.
After drying my hair, I was in love with the colour. I got a really nice dark purple that was even more intense in the sun. My current profile pic shows the colour. Unfortunately, every time I washed my hair i could see colour running down the drain. I only washed my hair twice a week but after a few weeks my hair had visible fading. I didn't use a specific colour shampoo set so I'm not sure if that would have helped. Fast forward a couple of months and my hair is now a light pinky red. It's OK but so not th purple that i Loved!
I wouldn't use the purple colour again from this brand but I'm thinking about dying my hair black next and I've never one that dark before so i thought i might use this brand again and it will probably fade so if i don't like it, it will be OK. I wouldn't recommend if you want a long lasting colour.
This product is really good for the price of it. I purchase it in black1-0 every 3 weeks to do my regrowth.
The texture of the dye is great not too runny and easy to apply. The grey coverage is fantastic too! Unfortunately I was blessed with greys from the early age of 17.
Takes a little bit of effort to wash it out completely but still worth it.
I love this because its one of the only supermarket dyes that doesn't cling to my face and scalp.I don't seem to get the obvious 'colored your hair' look .
I haven't had any problems with fading at all. Will continue purchasing
Tips: Vaseline around your hairline and ears