I first bought this shampoo and conditioner when my hairdresser recommended that I buy something to help with my dry hair. I had a long look at the shop and went for these.
They are absolutely amazing and I've been using them since. They really do make your hair super soft! For someone like me who has really dry hair, you'll notice the difference immediately.
The one thing I will mention though is that it does make your hair a bit heavier, so if you've got thin hair like me, it will be worth using it with a volume product of some sort. I usually just complement it with a volume mousse of some sort.
You don't have to use a lot of the product either (unless you have very thick, long hair of course).
All soft has won time and time again in the beauty awards for NZ i am a hairdresser and at the basin it is my go to product and never fails to make my clients hair look, feel and smell amazing. Its a defiant favorite for all hair types although i would recommend a product with more protein to those worried about damaged hair such as the Extreme range by redken :)