I have recieved this product in the colour 412 Iced Cocoa which is a lovely cool dark brown.
The packaging is a different shape to the usual boxed dyes the two top sides fold in which I think looks really cool.
The dye does not have ammonia and is a temporary hair dye meaning it does less damage than a usual hair dye.
The box came with gloves which were soooo small! >.< The colourant, the developer and a conditioner.
The initial look at the dye was similar to many other dyes I have used however, pleasantly there wasn't the strong ammonia smell which is awesome the dye glided on the hair easily and gave okay coverage maybe not the best but that could be also down to application however, I doubt that because I always brush the hair through.
What I ended up doing with the product was I already have ombre-esque medium brown to purple hair so I wanted to dye the top part to make the purple pop! Which it definitely did.
After washing out my hair it was extremely soft and shiny which I absolutely loved.
In terms of colour it is as stated above a cool dark brown on the box however this product looks more of a medium chocolate brown. On the hair it looks a lot more dark.
The dark colour definitely will wash out and fade over time so that's not problem but if you are using this from a light hair to darker hair I would be warned that it is quite dark at least for the first wash.
The box says the dye will last up to 28 shampoos I am not sure about that as I have been going to the beach and I have already seen a bit of colour come out but that's fine because I like the current colour. Waiting to see how long the dye will last not that I am sure I will 100% know as I started with brown hair but will update this when I know.
Overall, do I think this is a good product? yes, is it the best product? no. However, for the price and for what it is I definitely recommend it especially because there aren't many or any other easily accessible products out there. I think if you're wanted to see what a colour will look like on you before you take the plunge this is an awesome product. Also I am going to purchase another one and dye my full head after I get a haircut
Also on a side note the black colour in this product is sold out at my work (The Warehouse) so someone is loving this product.
Happy hair days ladies x
This colour is easy to apply, the cream is thick enough that it doesn't run and make a mess. I wanted a natural looking colour so chose Chocolate for my mid brown hair which was a good choice, it looks natural and covered the few greys that I've got. Three weeks later the colour is just starting to fade after daily hair washing, I'm not sure that the conditioner helped the colour last but it did make my hair feel nice and lasted several washes on short hair. I like this product and will use it again, it gives a reasonably long lasting result without having to worry about regrowth or being stuck with a bad colour choice of permanent colours