My good hairdresser friend recently recommend this hair treatment to me so I was excited to see what it would do to my dry/frizzy blonde locks and sadly I was far from impressed. Now after reading some other reviews I think they may have had a dud batch :/ I wish now I had taken it back.
When I went to use it, the treatment came out runny and with cottage cheesy like blobs (gross I know). The fragrance was defiantly not what I had expected, cant really pin point it but lets just say it wasn't delightful like most other treatments I've tried. I found it difficult to distribute evenly through my long hair and ended up having to use a lot of product just to cover my ends.
It seemed to work a little better than say cheap supermarket brands of conditioner, and my hair felt a little moisturised. When I went to style my hair I still had a lot of breakage and it wasn't silky smooth. It also felt like it had some kind of film over it...weird!
I did use the entire tube but have since gone back to other treatments that work better for my hair and cant say Ill be trying this Joico one again.
I bleach my hair and it's dry, damaged and over processed of course. I use the original formula all gold tube. I love this. Gives my hair body doesn't way it down. Looks healthy and shiny. I use it once a week. I leave it in once a week for 5 minutes, Rubbing through the top to the roots. Not a lot of product. Maybe a quarter size amount. I have shoulder length hair. If it's old stock it will separate. When it's fresh it will not. Maybe some reviewers bought old stock. I shake before using. IMO I think this works excellent for platinum blondes.