To do a really test on this product, I coloured my hair 2 days prior to receiving the shampoo and conditioner. My hair is brown, but I have a lot of white hair especially around my temples and face. In the past when I coloured my hair, the white hair only holds onto the dye for a maximum of 2 washes. With this shampoo and conditioner, the colour lasted 8 washes before the white came through again. So while it didn’t keep the colour of the dye for long, it did keep it coloured for 75% longer than other hair products.
I would continue to use this product.
I've been dying my hair for over fifteen years now and am still to find my holy grail when it comes to colour protection shampoos & conditioners. I decided to dye my hair the day my trial started so I could give an accurate review. The bottle is a lovely red with gold & silver writing. It is an upside down bottle which I love as it makes it easier to get the product out & you can use every last bit of it.
I have washed my hair every 2-3 days for the past fortnight. The shampoo has a thick white glossy consistency & the smell is lovely.
lots of dye came out during the first four washes. The last few washes saw only a small amount of dye washed out. I have shortish hair & only needed a small amount of shampoo each time.
After throughly rinsing all the shampoo out, my hair felt 'straw' like. Afterwards I used the conditioner as stated but I will review the conditioner separately.
Was really hoping that this product would be that holy grail I was looking for but it seems to be just like all the other products I've used over the years. I've heard that red dye is one of the hardest to keep vibrant & I have found this to be true. This product may work perfectly for other colours but for me the only difference I noticed compared to other products I've used was that my hair remained shinier for longer. My colour did dull fairly quickly but my hair had a beautiful shine to it.
In saying that, I do prefer this product to all the others I have tried and will continue to use it as I love the shine it gave to my hair. I will be recommending it to people.
Tips: Use in conjunction with L'Oréal Paris Elvive Colour Protect Conditioner