I colour my hair every six to eight weeks and have been trying to find a product that not only protects and prolongs my colour but also nourishes and keeps my hair looking shiny and healthy - needless to say I was incredibly excited to receive this product to try out and I have not been disappointed.
First off I love the packaging, it is classy and gives you the impression that the product you are about to use is of good quality.
The formula is great! A little shampoo goes a long way, it works up into a great lather and I really felt like I could work it into my hair and scalp to get a good clean! I have had no issues with rinsing and getting all of the shampoo out.
The fragrance is devine, really clean and fresh.
As for the colour protection/prolonging part, so far I am quite happy - I wash my hair every second day and after two weeks of use, I have had very little fading of my colour - definitely a lot less than I have had in the past when I use "normal" shampoo's.
All in all I am very happy with this shampoo and the way my hair looks and feels after using it - I will definitely continue using this product.
I was really excited to be picked for this trial, as having coloured my hair for some time now I am always looking for products to help prolong my colour.
I really liked the subtle fragrance of the shampoo, and the fact that you don't have to use a lot of it to get a result, making it an economical option.
What I particularly liked about the L'Oreal Elvive Colour Protect Shampoo is that it seems quite concentrated, in that it doesn't lather up hugely, meaning it is not full of detergents, but rather product that aims to make a concentrated effort to clean your hair. I was also impressed by the fact that once the shampoo was rinsed out my hair felt soft and silky, so many other shampoos leave you hair feeling dry and stringy after they are washed out.
The Shampoo's stated aim is to seal colour, protect hair and prolong radiance. I feel like it delivered on these aims for the most part. I was concerned to see that when I rinsed my hair the first time I used it, my colour was in the foam. Now to be fair, this may be because of the colour I used, rather than the product. Over the weeks of using it I did see more regrowth appearing, but once again I am fairly convinced that says more about the colour product I used than the shampoo and conditioner. The rest of my colour maintained it's strength in colour, with no fade occurring - and I do dye it black, so it's a strong colour to keep.
My local supermarket retails this product for $6.59 which I think represents excellent value for money, and is the reason I would purchase it in the future.
Tips: Thoroughly wet your hair before applying the shampoo, the product distributes better through your hair if it is really wet.