Let's start off with what I loved about this mascara - it's formula is fragrance-free and hypoallergenic, something my eyes are thankful for (application, wearing and removal I never had any eye irritation!).
The brush seems to be a little over-hyped, I wouldn't say it was anywhere near "individual lash by lash separation, for millionized lashes". It's not the worst brush, but it certainly didn't separate my lashes that well.
The mascara applied somewhat clumpy. I'm not sure what the "anti-clump wiper" is, but if it exists it wasn't removing excess formula like it was advertised.
Overall? Despite the mascara applying clumpy and the brush not separating lashes for "millionized" lashes, I actually liked it... I used a different mascara brush I keep on hand to separate my lashes after I applied it and it turned out great. My eyelashes looked thicker and longer, my eyes didn't get irritated and it lasted long enough for what I'd expect of a non-waterproof mascara (plus it was super easy to remove afterwards. No panda eyes!).
Is this the holy grail of mascaras I've been searching for? Unfortunately, no. Is it good enough for everyday occasions though? It sure is.
Let’s start with the packaging… sleek, smooth with no plastic in sight. The mascara fitted perfectly in the box and there was no cardboard wastage.
The mascara itself was easy to use and gave me brilliant results. I didn’t have to wait for it dry and then layer more on like other mascara because it gave me the lashes I was after. I was complimented on my makeup and it really took no effort at all. I would definitely recommended this product and once I run out, I think it’s going to be my go to from now on.