I received this as part of The Incredible Eyes Beauty Box. I had previously been using a brow pencil to fill out my brows, but when that ran out I thought I would give this a try.
This is like a mascara for your brows. The container is the size and shape of a mascara tube, and the applicator is a short little spoolie. The little spoolie makes it easy to apply the product to your brows, and gives them a natural finish as you can use it to comb the gel through them. The liquid nature of the product helps to set the hairs in place as well.
The only faults I found with this is that it is easy to apply a bit too much product, as the spoolie seems to gather a lot of product from the tube, so it is easy to end up with a lot of gel right at the front of your brows.
The colour of this is also a bit more yellow than I would like. My eyebrows are a light brown, so they are darker than my hair. This is labelled as a Light/Medium colour, but is more just light and tends toward blonde than the brown.
I love this product and I use it every day, it manages to keep all my brow hairs in place without making them look overly fake and drawn on. It has tiny fibres in it just like the Benefit Product but it's half the price. You get heaps of product in it and it lasts ages. I like to wear it on top of a brow pomade for a full look but also by itself on a no makeup day