I was lucky enough to trial another ammonia free hair dye and I have to say that I'm a total convert! You don't get the horrible chemical smell, any excess dye that may have ventured its way onto your face or ears wipes off with ease and you still get the 100% coverage of a dye that does have ammonia in it!
The instruction leaflet was easy to follow and all of the bottles were clearly labeled. I LOVED the conditioner. It's got such a yummy sweet scent and you get a decent amount so you have plenty for extra washes.
What I really loved about this dye, is that it's semi-permanent which means it *should* wash out after about 20 washes. For someone who is maybe trailing new colours, this would be perfect because you get to do that without the complete commitment.
I chose the Light Brown colour in this brand because being summer, I thought it would be nice to go a little lighter than I normally would (I would usually have choc brown). Unfortunately, it's not the colour I got! I ended up with a mid to dark brown so that would be something I would be wary of in future purchases.
Overall, this dye left my hair shiny, a gorgeous colour and nice and soft! I'd definitely buy it again!
This product is great if you pick the right color. I have used it previously with the iced chocolate shade and found that it gave my hair a wonderful shine and added a lovely depth of color. However, with the sample I was sent I tried the dark blonde shade. At first we had an issue with the gloves as they were far too small for my boyfriends hands, then there seemed to be absolutely no color change even though my hair isn't dark blonde to begin with. It has developed with a couple of washes but only seems to be at the roots. While I have had successful results in the past I am disappointed but will probably still use this product in future but be more careful with shade selection.