I don't have a lot of experience dying my own hair. So I found this process quite daunting (with little time to go back and double check I'm doing everything right). Despite the difficulty the end result was worth it, soft hair in gorgeous tones.
I've only got one other brand to personally compare this too and there are a few start contrasts for me. The L'Oreal Casting Cream dye isn't as user friendly for self-application, whereas if you have a friend involved then difficulty of application isn't a concern. I wouldn't apply this product to myself if I didn't have a helping hand as it was harder to ensure I got even coverage.
I did get the impression that L'Oreal included more product than other companies, granted this is a hard comparison to make. But I'm a gal that always needs at least twice the amount of dye because of how big my mane is, and L'Oreal Paris Casting Creme Gloss went MUCH further before I had to break into the 2nd box.
In terms of the colours available I would definitely say this brand excels in brunette tones with much more selection available and overall the tones just seem more desirable. The range of blonde tones seems far more limited with tones that aren't as common as what you see around these days.
First time I tried this hair dye and I’m blown away how good it is, I’ve tried numerous brands of permanent dyes, including L’Oréal, but never tried this creme gliss because it’s only demi-permanent. Choose this one in chocolate chestnut, I’m trying to grow my hair longer, so thought it would be a little less damaging and my hair is already brown, just gone brassy, it just needed a refresh. I’m so glad I gave this a go, my hair is now so shiny, glossy, smooth to the touch, smells good, I will definitely try other brown colours from this range. I hope the colour will last some time, I don’t wash my hair too often, so fingers crossed. Colour turned out darker than on the box, but I’ve found it’s always the case, so expected it anyway, it’ll probably fade to a lighter brown after a few hair washes, like all colours do(at least for me anyway, even permanent dyes). Great colours, affordable pricing and the conditioner they include smells so yummy and so hydrating too, enough for at least 2 uses.