Smell was pretty strong - could smell it as soon as I opened the courier package. It wasn't the usual chemical smell though, pretty fruity.
As I have thick hair in knew this wouldn't cover it all so used it to cover up blonde ends of hair that have grown out over last few months.
It went on same as most other hair dyes I've used - trickiest part was not getting it on my clothes. Gloves did the job & solutions mixed nicely.
Coverage was good - certainly covered up any blonde bits & my hair was left silky smooth after using the conditioner.
After one wash the colour still seems strong & my hair still has the shiny sheen on the ends.
The only negative would be the strong perfumed smell of the product - it was nice it wasn't the usual chemical smell but not sure it needed to be so strong.
This review is for caramel colour. outside packaging is nice and colourful. usual clear applicator bottle, two hand glove, easy instruction sheet, colour and conditioner. Consistency is thick when mixed together, and easy to apply to hair. Smell is nice, no ammonia and not very heavy. I followed the instruction as to damp hair and towel dry. since my hair was highlighted and I needed to re-toned it different colour it worked for me. when applying colour I worked from roots to end and left it for required time washed with warm water and applied jelly conditioner. I got nice caramel colour on my highlighted hair. Disappointed as it did not colour grey hair that much. Yes I will buy again to re-tone my highlighted hair..
Tips: yes.. follow instruction paper carefully and do allergy test first, if its your first time.