I was lucky enough to get placed on a trial team to review this product, and was so excited. I haven’t dyed my hair is so long its hard to remember when I last did it, but I chose the colour 100 Licorice, because I have some ginger parts of my hair from D.I.Y ombre attempts, and I wanted my hair to go back to black.
I quite like the design of the box, it’s simple but effective and give you all the details you need to know. I myself did not find using the box as a stand for the applicator bottle useful, but I’m sure for people other people would find it useful. I actually found the labelling on the applicator, developer and conditioner useless seeing as the product was labelled in 4 other languages, with English being the 5th on the list. This might sound like a small thing, but because I asked my mum to help me out with the back of my hair, I saw how people who were not that experienced with hair dye may get confused. I think it would be clever for L’Oreal to prioritise the English language label. The developer crème is a thin liquid which is white and slightly transparent (because it’s quite thin) and this mixed together easily with the cream colorant, and actually smelt quite pleasant compared to other hair dyes I have used, and application was a breeze. I was surprise that there was actually enough dye for a decent coverage over all my hair, and the applicator tip made it very easy to control how much product was getting released. The conditioner is white and quite thick, and I really like the smell of it. It smells kind of fresh, but I can’t put my finger on the actual scent.
Anyway, the results. After dying and conditioning my hair, well it looked pretty damn good. The ombre bits of my hair were completely concealed, which is amazing because I have wanted to cover those parts of my hair for ages. Additionally because I used this all over my hair, my hair got a boost, and had this healthy shine to it. After 10 or so washes, that healthy shine disappeared, and after about 15 washes I can see the hint of a ginger in the sunlight, but inside my hair still looks completely black so that’s good. So this is a good product, but would I use it again? Probably not as I would go permanent next time to cover those ginger spots once and for all. Additionally since I have dark hair, its hard to use any other colours that are available. However, I do think this would be an amazing product for those who want to freshen up their colour. Additionally, I like how the dye only needed to be left on hair for 20 minutes, and that it had no ammonia.
Package is average, although I did appreciate how easy it was to squeeze the content of the colouring tube into the main bottle for mixing. The fact that it was plastic instead of a semi-metal or foil, it was easier to squeeze without force. Being a creme definitely made the whole process less messy. The consistency was great as it was easy to mix, spread evenly, and massage into head without worrying about drips. The smell of the colouring mixture was subtle which is a plus for me. I have always hated the strong smell of ammonia that seemed to linger even after washing and conditioner. The conditioner smells good too although can be a bit overpowering. I am not sure if it was just me havent done home colouring for a long time, but I have noticed the size/content of the conditioner have increased. I was able to use the conditioner for 5 days!
I definitely admired the effect of the conditioner on my hair. It had definitely given it the "super glossy shine". My hair felt soft straight after use.
Now the only negative thing I found about this product, it didnt give me the colour it says it would even after almost two weeks. I have dark brown/black hair and I still can't see any colour change. Maybe it just need few more washes or I have the wrong base colour to begin with? who knows! Either way, it gave my already dark hair that glossy shine.
Tips: chestnut brown would be better use by someone with lighter natural coloured hair who wants to go a little dark.