L'Oreal Paris Preference Hair Colour - BOLDS

I loved this product so much! The colour is gorgeous & vibrant and so easy to use! The instructions were easy to read and the colour mixes nicely. I'm in love with this purple.

I've wanted silver/Grey hair for ages and tried a few other products with no success. This product gave me the result I was after, so easy to use. There was plenty of product enough to do my whole head. I couldn't reccomed this more. The lighter your hair the better. It didn't smell yuck and was really easy to mix togeather. The after care conditioner is a generous size so will do more than one application. My hair is pretty damaged but I still got a really awesome result. This is 100% going to be the colour and brand I'm sticking to from now on.

I haven't colored my hair in a very long time, and was looking forward to this trial. I am a big fan of non permanent hair coloring for a change that lasts only a small amount of time, rather than committing to a permanent change. The instructions were clear, and easy to follow. It pays to have newspaper on the floor when using the product to avoid bath mats getting stained. The provided conditioner is amazing, I wished they were selling this separately. The amount of coloring was more than my long hair needed. My hair has a beautiful shade of purple now, and is very shiny. I was surprised how intensely the color took, because I normally do not get vibrant results like that with my dark brown hair. Quite a few people complimented me on my hair, and assumed I had been to a professional! I would definitely consider using this brand and product range again, maybe trying a different color. It will be interesting to see how long the color actually lasts, considering a hair wash every 2-3 weeks.

Love love love this colour my hair is so purple lol it makes me feel confident and I've had alot of positive comments on how great my hair looks and it's covered the grey hairs well.

I’ve gone purple in the past with various temporary colours (colorista, etc) and quite liked them, so was very excited to get to trial this product. I absolutely loved it and would highly recommend. The colour was easy to apply and wash (although I did get my hair-dresser sister-in-law to apply it for ease of cleaning up after) and came out perfectly on my light brunette hair - much more so than previous dyes without needing to bleach and lighten my hair. It has left my hair feeling soft, as promised in the description, so I was very happy that my hair still felt healthy after. The colour itself is a beautiful shade and I will definitely be a repeat customer for this product!

I really liked this hair dye, the instructions were simple and easy to follow, and the colour came out amazing. My hair was left feeling soft and looking shiny and smelling great. I love that the bottle of conditioner included was big enough for more than one use. I've had heaps of compliments on the colour and would definitely use again!

Really chuffed to have been chosen to be part of this review team! My hair was about 4 different shades/colours - like having 4 different heads of hair haha and I really needed a good colour that would cover all of the different colours (med brown, blonde, white, grey).

I really like the presentation of the box - the colour I chose was Rose Gold, so the model was a pretty pinky colour on a black box which I really liked (and I would reach for it at the supermarket). The contents inside are fairly typical of a hair colour; gel colour, activator bottle, but this one has a fairly large tube of conditioner which Iiked, as I really hate the sachets! So fiddly when trying to get the conditioner out in the shower, especially when your hands are wet!

I found the colour easy to mix and really easy to apply, the gel was a little bit runnier than other colours I've used, so it was a wee bit messy but I wore a colour cape so wasn't fussed. I must say that there is a heap of product once mixed, more than enough to do my entire head then some! My hair is just on collar length so not that long. It was a wee bit stinky, the funny thing is I thought the colour was a semi-permanent but it's permanent! Too late I had already applied the colour to my hair.

I popped on a plastic cap then a thermal booster cap that I own, left the colour on for the 30 minutes then washed it out - it came out really well and I only needed around half of the conditioner tube, so another dose left for the next time which is great.

It left my hair feeling pretty soft, but the colour! I loved it! As my hair is different colours it turned out different in different areas, but still love it! It covered up all of the different colours, plus the grey hair. It has a lovely luminous kind of shine and a real depth of colour.

I am already planning buying the next box for root touch ups! Definitely using this colour again and keeping it!!

I have a decent amount of greys to cover these days and L'Oreal once again gives me the tools I need to succeed. This easy to use product is available in a bunch of locations and gives me the bright vibrant hair colour I love. Like any box dye, it does smell for the first couple of days till you can rewash and get that fresh dyed hair smell to go away. The price point is great considering I have nearly waist length, thick hair and need a few boxes to get its all covered.

Great at home color in a lovely stand out shade of red. Easy to apply and developed well. Left my hair feeling soft and recieved many compliments on its shine. I have used many box dyes over the years and this is one I would reach for again.