Once I got over the fact that I have reached an age that requires a specific hydrating cream, I was quite excited to trial this new product, especially before it has been released.
It comes in a glass jar, which gives it an expensive (upmarket) feel to it. It is quite small (only 50ml) but luckily a small amount goes a long way. It absorbs well into my skin and doesn't feel greasy or oily afterwards. The product is quite a thick consistency, and has a soft faint perfume smell to it.
It states on the box to apply every morning, but because it doesn't contain SPF I have been using it after cleansing at night. The consistency is thick enough to almost be a night cream.
I haven't seen a difference in the appearance of my face - there is no demonstrable difference in my fine lines or wrinkle. However it does feel better - firmer, more toned, and smoother. Hopefully it is working its magic though to prevent any new lines and wrinkles (the ones I already have are probably a lost cause!).
The L'Oreal Wrinkle Expert 35+ Anti Wrinkle Hydrating Day Creme is a marvelous product. It comes in a 50ml container and is suggested for an age group from 35 to 45. It promises to smooth wrinkles, improve firmness and hydrate for 24 hours. After testing it for approx. 4 weeks, I can definitely feel an improvement to my very dry skin. I normally use moisturising day creme first thing in the morning, and by early afternoon I can feel the effect easing. With the L'Oreal product my skin felt smoother, plumper and fresher. The wrinkles that I have seem to be less prominent. The texture is described as comfortable and soft, I would maybe use the words thick and creamy. After 4 weeks, I used about half a jar, so not very economical, I thought. Also, it would be great to have some SPF integrated in the product.
Tips: Use a sunblock on top to give you SPF protection.