From what I hear this is the most talked about concealer and all things are positive and I agree!
I tried this out a few months ago and I haven't stopped using it since then. Its easy to blend, my shade matches me fine, its long lasting and it doesn't crease. Most importantly its full coverage. I have a birthmark under my eye and I find it so difficult to cover up and this concealer is the only drug store one that covers it up quite well.
I don't use the brush that it comes with due to hygiene issues. I prefer to use my finger or my concealer brush by Real Techniques to apply this. In blends in like a dream. I have no issues with creasing either.
This is also a much cheaper dupe for the Mac pro long wear concealer.
Pros: - Wide colour range - Blends easily - Affordable - Light but has great coverage
Cons - - Dries quick so need to blend quickly
Absolutely love this concealer, great for highlighting and so simple to use. Lasts a long time