I think these are great lipsticks for the price. They are very affordable, and they wear well. I own some in several shades. I prefer glossy lipsticks (but not actual gloss) to matte lipsticks. I think it is because my lips get very dry, and they feel more moisturised throughout the day when I wear glossy lipsticks.
The formula for these does not feel drying, and the lipstick goes on smoothly. The texture feels creamy.
I do have to reapply after eating, but I expect that for glossier shades of lipsticks.
This feels moisturising and yes it's very rich in colour. I thought the colour would be lighter in colour and more creamy in texture but it is light weight I agree with the description and am pleased to know these have such caring ingredients this makes me more inclined to recommend and repurchase. The shade promise feels like a gloss or lip balm on my lips it's an interesting colour its like a dark pink sort of plummy I generally don't wear lip liner often but am trying to do it now. Without one this bleeds a little. I can feel the hydrating ingredients soaking into my lips. I don't know if they have many different colours available but if your looking for a hydrating pigmented lipstick that's affordable give these a try.