I have the LA Girl Matte Flat Velvet Lipstick in Gossip, a true, vibrant red.
PROS: As it promises in the description, these are very pigmented lipsticks, it applies nice and quickly and dries relatively quickly. It is medium-long wearing, I would often wear this shade when I was working at a bar and it would usually only require one touch up throughout the night.
CONS: Honestly, like most matte lipsticks... it is drying. The description talks about how it's infused with shea butter for moisture etc. etc... I think the initial application is creamy but once you've been wearing this for a while it does get drying and reapplying can make it a bit crumbly.
CONCLUSION: Good product overall.. The pro's and con's sort of balance each other out.
Well I got this on one of my sale websites and was really excited to try it as I hadn't used a matte lippy for fear of it drying out my sensitive lips. I LOVE the bright vivid colour, Love the way it feels when I first put it on (all nice and soft) and love how matte it is. Unfortunately it does dry out after a while which is bung but I do still love and use it because of the vivid colour and matte look. It does come off nicely and even though it dries out my lips don't.
Tips: Make sure you have scrubbed your lips first otherwise it will go all patchy.