I have the LA Girl Matte Flat Velvet Lipstick in Gossip, a true, vibrant red.
PROS: As it promises in the description, these are very pigmented lipsticks, it applies nice and quickly and dries relatively quickly. It is medium-long wearing, I would often wear this shade when I was working at a bar and it would usually only require one touch up throughout the night.
CONS: Honestly, like most matte lipsticks... it is drying. The description talks about how it's infused with shea butter for moisture etc. etc... I think the initial application is creamy but once you've been wearing this for a while it does get drying and reapplying can make it a bit crumbly.
CONCLUSION: Good product overall.. The pro's and con's sort of balance each other out.
I had been eyeing these up as a cheap trial of matte lipstick. Bought VaVoom shade, a vampy dark purple. Somewhat darker than my usual repertoire but I was ready for a change. Upon application I decided I liked wearing it. A very nice texture, it became matte, and it had quite good sticking power. The scent of coconut I could do without but that was bearable. What did annoy me however, and is the reason I am chucking it out, is that after 2 weeks, with the lid fully sealed, it has dried out. One of the main selling points for me was the creamy texture, but the top end of the lipstick was no longer slick.