I didn't want to try these and I definitely didn't want to like them. I had heard that they were drying and not that great, and after all the negative press about the company I just never bothered. Then, one day, I found myself in the clearance section of Nordstrom Rack in Honolulu, looking at $6 Lime Crime Velvetines, and .... well I had to.
I now regret only getting one.
I chose the shade 'Polly' - a pink-mauve matte that is subtle, pretty, and infinitely wearable.
The packaging for these is gorgeous - a frosted glass tube showing the colour, with a rose-printed cap; this looks classy. The applicator is a short-wanded doe foot.
The formula is thin but not runny - I do find I need to scrape the applicator ad too much comes out at once. It's easy to apply and one thin layer is sufficient. It takes a little longer to dry than I would ideally like, but once dry, passes the 'touch test' with flying (lack of) colours, not transferring easily at all.
After eating and srinking and life for a few hours it starts to fade, but this is true of all lipsticks - I'm yet to meet one that can handle hours with no impact at all. Lips are left noticeably retaining colour, though , and the way this wears off is a lot more even than some in my collection.
In short I'm a big fan, and kicking myself for not buying the other shade there I wanted - Wisteria.
Velvetines are my favourite of all liquid lipsticks. The consistency is nice and thin, and goes on so nicely, but the colour is still very opaque and layers like a dream. It dries very quickly, which is good because it wont feel tacky for long, and once it has dried, it doesn't budge! Unless you're eating greasy food, this will last hours - smudge-proof, waterproof, kiss-proof, whatever, its not going anywhere. Which is fine because it is not at all uncomfortable, and probably the least drying liquid lipstick I have used.
Tips: Definitely look up swatches before you buy! Look up many different types of swatches, and on different skin tones. They can look very different on other people, especially with differences in undertones and the use of filters on pictures online