I love lip balms, I just have them pretty much everywhere - but this is not one I have purchased more than once.
First of all I dont find the packaging that enticing - yeh Im a sucker for packaging. The balm is also overpriced in my opinion.
I found this dries and goes hard in the tube which makes it hard to apply. The scent is weird as well - hard to describe - but I know a chapstick smell when I smell it!!
Not buying again.
'Softens and protects' is possibly a tad far-fetched for this lip balm. It does moisturize for a short time; I felt like I was constantly applying it - not sure if this was particularly dry lips or the product not hydrating them enough. I often get a cracked bottom lip and this balm did little to soften it for long. As an overall lip balm I'd say it was alright but if you're looking for something that has long-lasting moisture or softness, try something else.
Tips: Cheap and cheerful, you can pick this product up and most supermarkets - often near the checkouts.