First impressions : I really like the simple but attractive BB packaging. This is a little more sophisticated than the straight forward balm packaging which is nice. I think it gives it a more mature feel.
Product : I purchased the "Rose" shade. Nice easy application, sheer but pretty colour, perfect for day time when you can't be bothered with lipstick. Unfortunately for me this gave me asthma. I'm not sure what ingredient it was but I do find a lot of balms/lipsticks do.
Final thoughts : Seeing as that's more of a "me" issue I would still say I like the product overall as it's nice and hydrating and my lips felt light and not sticky.
This product gives my lips a subtle and natural looking tint as well as providing them with some moisture.
It is not as moisturising as other lip balms, but is pretty great for a tinted one (others I have used can be quite drying).
I find that I can build the colour up a little bit by applying a few coats, or just one swipe over the lips for a hint.
The packaging is nice and simple, quite natural looking which I like. Product smells and tastes quite nice.