After hearing all the hype on youtube about these I needed to try them. Although skeptical, I found a great discount code so went ahead and ordered 3 in the shades Nude, Buttercup and Cherry Cordial.
They come in gold packaging shaped like the MAC lippies which looks really cool now however they feel a little cheap (plastic isn't as 'heavy' as the MAC ones if that makes sense) and I suspect after a couple of months rolling around with my other products the gold may chip/flake off.
The actual lipsticks I would describe as a demi-matte finish with buttercup having the slightest bit more sheen than the rest (you wouldn't notice unless you swatches them all together). I absolutely LOVE the finish on these, I think they are so flattering. They don't look cracked and dry like some matte's however still give the matte effect which you can always add a gloss too if that's your thing.
They are all super opaque on the lips and I find I only need one or two coats with these to look fantastic. As Cat said, Buttercup is slightly more sheer than the others but can easily be built up.
The lasting power is incredible too, they last me a good few hours and are easy to touch up (doesn't go crumbly or gross)
My favourite surprisingly is Cherry Cordial, I chose this one on a bit of a whim but it is a STUNNING dark vampy berry shade that looks incredible on the lips - I will be taking this on my trip to Canada to wear (its winter there now) as it is the perfect winter shade! Be warned, it does stain though!
I feel like I'm rambling now but you get the gist I hope! These are amazing and definitely worth a go if you were thinking about purchasing them. They are overpriced in my opinion however there are plenty of coupon codes floating around so you never have to pay full price. I will definitely be purchasing more colours in the future to try!
I have 6 of the current 7 lipsticks from Gerard Cosmetics. I brought direct and found they have fast delivery. They are all quite matte formulas. They are long lasting. I find I need to apply a lip balm under and with some I need to build the colour up. But once application is made they last and look great. One thing I've found is that these make my teeth look really white. Considering they originate from a teeth whitening company I think this is great!
The shades I have are:
Nude: quite opaque with one swipe, it's a peachy nude.
Buttercup: light pink, quite sheer but buildable. It's creamier then their other shades I've found. Not as long lasting and I tend to get that gross line on the inside of my lips with this!
Tequila Sunrise: I was surprised to find this is my favourite! I don't tend to suit coral but I really liket it on me. It's very vibrant but wearable. Opaque and super long lasting!
1995: This colour represents the year 1995 well, it's a soft brown shade. Can be built up to a darker shade of brown. Very wearable.
Fire Engine: this will make your teeth look so white! A very beautiful classic red. Not as opaque as I thought it would be which was disappointing.
Cherry Cordial: dark vampy plum colour, like the red it takes a few swipes to build up the intensity you usually want with these kind of shades. I only just got this shade for Christmas so haven't tested its longevity yet.
They all have a lovely fruity scent which is nice.
The packaging is very nice, all gold encased. Similar size to MAC lipsticks but maybe a touch rounder. I have found a few faults, some wind down while applying which is very annoying.
Tips: Always check youtube or Gerard Cosmetics Instagram for promo codes, they ALWAYS have something happening!