I tend to go for very bold colours (Lady Danger, Cyber, Viva Glam) and my main concern is if the colour will be consistent throughout the day - which it is. I also sometimes combine 2 colours to get a different shade.
With matte colours that I use, the lips can feel quite dry after a few hours if you don't apply balm before hand.
I do notice a bit of bleeding as the day progresses but normally only after 4 or 5 hours. Mostly stand up well to eating/ drinking.
I love the texture of MAC lipstick, it's creamy enough to feel light and hydrating, but not so much that you feel it's going to slide right off. It'll last for hours every time, and without drying out your lips.
It has a mild but tasty smell, and comes in a huge variety of colours. The only negative aspect is a the price, but if that doesn't put you off it really is a lipstick for everyone.
Tips: Buy it online rather than in New Zealand, half the price means better value.