I buy this when it is on special at the supermarket. I have a few different shades now. My favourite is cherry although the smell is a bit artificial.
The lip balm comes in cute, bright coloured tubes. They are very eye catching and certaintly distinguishably from other lip balms on the market.
The lip balm goes on smoothly and while it feels like its providing nourishment for your lips I keep finding I need to reapply this. Definitely not eight hours worth of wear as they claim.
I only use these in summer when my lips aren't as dry. My lips need more protection and moisturising in Winter then what baby lips can offer.
I do like using these when going for a casual look as they have a hint of colour and are prefect for keeping in the car or at work as they are cheap.
This was a fine product back in the days where chapstick ruled the roost, but I feel like now Hurraw and EOS have come out, it's not really anything special. It's average at best as a lip 'moisturizer' and does leave quite a bit of residue, that isn't ideal. I have the mint one which is nice and refreshing (without the normal minty tingle, if you don't like that sort of thing) and it's a good spare, but I probably wouldn't bother repurchasing. Especially because the name 'baby lips' is a little bit creepy...