I absolutely love the aesthetic of the package. The body of the tint is a matte black cylinder, and if someone were to see it in your purse would probably mistake it as a mascara. The bronze lid takes up nearly half of the actual body and is slightly reflective. When you twist it open, the applicator reminds me of a nail polish brush, but the formula smells a little like PVA glue, and looks like tar. It is definitely thicker than nail polish though, but I'm sure not as thick as actual tar.
When I first tried it, I did my right brow first. This is my first ever gel tint so I was quite shocked at the formula and how to apply. I felt like I shouldn't put too much just in case my brows ended up looking like black caterpillars. I removed it after 20 mins as per the instructions. I realised that I freaked out over nothing and actually more product is better. Since it is a tint, it’s literally supposed to just tint your brows and not fill them in like a pomade would. I tried to remove the gel on my right brow first but I think because I didn’t apply as thickly as I was supposed to, it hadn’t come off in one and go - I did scrape a bit, however the left one was more satisfying to remove which came off in one go.
Since it said not to wash around the area for 24 hours, I didn't use my usual face wash and opted for micellar water. However, the following day after showering it seemed like it had faded considerably which was disappointing as it claims it lasts for days and "gradually and evenly fade overtime". Side-eyeing you, Maybelline.
However I gave them the benefit of the doubt, and re-did my brows two days later, following more strictly to the 24 hour rule. This time around I was not afraid to layer much more, however once I did peel off the dried gel tint, the inner part of my brows did end up looking like black caterpillars! I had to use a spoolie to soften out the edges, but I was much happier with how my brows turned out as they did look quite defined. Unfortunately, the outer parts of my brows are a little more sparse so those weren't as defined (I made it work though, ha)!
After a day passed, I washed my face as per normal in the shower, and my brows still looked defined though a little more natural. I think we have to remember that this product is a "tint" after all, so of course you're not going to come out having instagram eyebrows.
Personally, I don't believe this lasts a few days. At best, I'd say 1-2 days even following the 24 hour no-washing-around-the-area rule. I'd say this works better for people who want to achieve a more natural brow look and/or have evenly sparse brows. I, unfortunately, am part of the slightly patchy brow crew so don't think tints alone would work for me.
Altogether, I would have rated this higher if it weren't for the false claims. I would not personally buy this, but instead recommend trying out korean brow tints which are much more affordable.
Product comes in plain black mascara type tube with gold lid. I wanted to love this product after great reviews but was disappointed. It seemed to disappear after one shower or facial cleanse and didn’t really do much even when I left it on overnight. I found it fiddly to get off as well and it felt like I was pulling hair out. It might be different if you have less brow than I do and it’s colouring you skin more than you hair? Won’t repurchase.