First impressions are great! Comes in a cute little compact box and looks great.
It is very easy to use with a little applicator brush and you just spread it over your eyebrows. Have to admit I really did put a lot on - all or nothing right!? I have tinted my eyebrows before at home and it usually ends up going everywhere, but with the applicator and gel consistency of the tint it stayed on perfectly.
After waiting twenty minutes I slowly peeled/scraped it off and voila. They were definitely darker but I didn't see a huge difference. My brows are normally quite dark and I used the grey brown colour which looked like the darkest from the pictures. It did fill in my brows which I liked.
It didn't last as long as I would have liked - about 2 days - but do have to remember that its only a temporary tint so in comparison to filling in my brows every day it is a much nicer solution.
I will definitely keep using it and purchase again - saves a lot of time, quick and easy to use and does a great job.
I was very excited about trying this product because I love beautiful brows but find it a real pain to keep them looking good. Maybelline claims that this product will create a look that will last for days. First and foremost - it does create a beautiful look BUT it doesn't last for days. That is the reason I only gave this product 3 stars.
Let's start with the application. It applies beautifully. The gel has a thick consistency. It goes on easily. The brush is easy to handle although a finer tip would have been better to fill in the tail of the eyebrow. I didn't experience any burning, itching or flaking. The colour (Grey Brown) was perfect for me - I have dark brown hair and this gave a beautiful dark brown ashy colour effect. I left it for 20 minutes and it peeled off without any discomfort or removing any hairs. The initial look was very nice - not too dark and not too blocky either. I was impressed. I didn't use any cleanser or makeup remover over my brows in the evening when I removed my makeup, only water - it is advised that no cleansing products should be used for 24 hours. Unfortunately the effect faded very quickly even though I avoided the area. I would have definitely repurchased this product if the effect was longer lasting. I just don't think having to wait for 20 minutes for a product to dry to create an effect that only lasts for a day or two is worth it. I will most probably not repurchase or recommend this product to others.
Tips: I found it easier to remove the product from the start of the brow than from the tail of the brow.