I have a few points to touch on here;
Pros: - The colour payoff is amazing! - They're super creamy and easy to apply - I love that they don't settle into the tiny crevices of my lips. - I think it's great that there's a large colour range because everyone and I mean, EVERYONE can find a shade that they're in love with. - It's affordable.
Cons: - I have a massive, MASSIVE issue with the packaging. I adore that it's rectangular, I think that's incredibly cute. And I know this is a little weird but I love the sound it makes when you close it. I do think that the colours on the packaging are really misleading. What you see is not what you get. I don't think it's the most convenient thing to have to open it in store to see what the colour is actually like because it sucks for people that buy it online. - The smell kind of bothers me. I know people do love the smell, it smells sweet and a little fruity but it's not my thing. - The formula isn't consistent. I have a few of these lipsticks and the shade "Berry Beautiful" is a gorgeous bright purple-y pink berry colour but it doesn't apply evenly. It gets kind of patchy when you layer it. - Because of how creamy it is, it does slip and slide a little bit.
This is one of my favourite lipsticks. Reasonable price, great colours, super creamy and stays on for hours! I can put it on in the morning, wear it all day through work (including lunch) and have it still looking good and not needing a touch up until later in the evening. Exactly what you want in a lipstick! Low fuss, no hassle, looks great.