I actually just recently purchased 2 of these lipsticks (one I already have in my stash). The colours I have are "Pop of Cherry" (975), "Lavender Voltage" (1000), and "Pink Grandeur" (1010).
Each of these lipsticks are highly pigmented, matte, and come on creamy. The staying power isn't the best, but that can easily be remedied with lip-liner underneath, powder over the product, or a simple touch up.
975 is a very pinkish red. 1000 is a pure violet colour. I was actually shocked, yet pleasantly surprised at the purity of the colour. It is a legit purple. 1010 is a kind of dark pink fuchsia/magenta colour.
I highly recommend this range of lipsticks and would definitely repurchase if I ever run out. I honestly hope they never discontinue this line.
I have a few of these lippies and my fave has to be a nude shade. It's just perfect. It's matte, and is the perfect mix of beige and pink. It applies so creamy, and is not at all sheer. Fantastic for every day. It doesn't last the longest but I haven't found any tube lippies that do last on me, and I don't mind touching up. Price is also great!